Author
Ken Yeung
With two decades of experience in content strategy, project management, and journalism, Ken is a seasoned digital marketer. He spent time as a reporter for VentureBeat and The Next Web covering Silicon Valley innovations and personalities, and also served as Flipboard’s Assistant Managing Editor overseeing the platform's technology, science and health coverage. Ken has a genuine passion for storytelling and enjoys staying on top of the latest technology and business trends. Outside of work, he finds joy in photography, has a soft spot for startups, and loves exploring new places and networking.
What comes after Social Media?
On another message that came across my inbox via the American Marketing Association’s Special Interest Group (AMA-SIG), I read an interesting message with the topic “What comes after Social Media?“. Social media creates many opportunities for us to connect with clients and colleagues. How do you take the next step and interact with those contacts […]
Social Media Works Regardless of Your Feeling On Buzz Words
On the AMA’s Special Interest Group (SIG) message board, marketing diva Toby Bloomberg wrote a post that caught my attention. Her remarks are aimed at a recent AdAge ezine that had a link to a report (free registration may be required) that talked about marketing executives’ reluctance to engage web2.0, social media, blogs because they were […]
No point in trying to control your message now…now is gone.
Every business & marketing book that I’ve read over the past several years have had some different meaning to me and the latest book by Geoff Livingston is no exeception. “now is gone” has been named as a book to read & is widely considered as a primer for executives & entrepeneurs to learn social […]
Macworld is just not MY world.
Last night, I attended a great tweetup at 21st Amendment here in San Francisco to help kickoff Macworld 2009. During this party, I got to meet some great folks such as John Adams (Twitter), Chris Pirillo, Michael O’Donnell, Leo Laporte, a Christina Warren & a few other folks from TUAW, Cathy Brooks (Seesmic), and several […]
Bookmarks for January 5th
These are my links for January 5th The Brand You is Dead. Long Live The Brand You Build. « eyecube MediaPost Publications – Lessons In Online Branding: Valuable Doesn’t Always Mean Directly Measureable; Models Aren’t Always Right – 01/05/2009 Free E-book – How to Motivate Creative People (Including Yourself) | Lateral Action
Ignore what others are doing. You know how to best talk to your community.
WineLibrary.TV’s very own Gary Vaynerchuk posted his latest video on his website, it got me thinking about a couple of things. The topic of today’s video was that “1 show doesn’t fit all”. So what’s that saying? Well Gary’s point was that just because someone has a success with a specific program or campaign, doesn’t mean that it […]
Bookmarks for January 5th
These are my links for January 5th from 13:33 to 14:01: Seven Predictions for 2009 – eMarketer Despite Debate, Brands Find Value on Twitter – ClickZ 25 Signs You’ve Got a Strong SM Consultant or Agency » The Buzz Bin MarketingProfs Articles : This Email Doth Protest Too Much Disgruntled Facebook Employee? Probably Not.
Tribes: Seth Godin won’t lead you to the promised land, but he’ll give you directions.
A few months ago I received Seth Godin’s new book “Tribes: We Need You to Lead Us“, but only recently have I had a chance to read it. Having read his latest book, I must say that Seth has written another successful book. What’s this book Tribes about anyways? Well basically it’s focusing on the fact […]
Here’s my pitch to you. Are you buying it?
During the holiday season, I recently thought about what people are doing online. One thing that came to mind was the fact that marketers and public relation folks are “pitching” bloggers and other digital influencers without any regards for how to do it right. The concept of “pitching” got me thinking about if I had […]
Traveling Online: Making Your Destination More Interactive
A few months ago I found myself with an interesting strategic dilemma. I wanted to think more “outside of the box” and come up with more non-tactical executions for how to market products. The success I had with my UPS blog post resulted in an interesting conversation in the comments section on what UPS is […]
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