Author
Ken Yeung
A Year’s Worth of Email Marketing Tips From Blue Sky Factory (part III)
The last part of a three-part series of email marketing tips that you can do to help improve your direct marketing efficiency. These tips were sent once a week in 2009 by Blue Sky Factory and I’ve chosen to aggregate it here. If your organization sends a monthly newsletter, consider using anchor tags. Anchor tags […]
A Year’s Worth of Email Marketing Tips From Blue Sky Factory (part II)
This is part two of a three-part series where I’m going to be listing part of the 52 tips on what you could do to make sure your email marketing strategy is an effective one. These tips were provided by Blue Sky Factory throughout 2009 when they sent out an email marketing tip once a […]
A Year’s Worth of Email Marketing Tips From Blue Sky Factory (part I)
With a brand new year, it’s probably a good way to kick start your online marketing efforts. And if you’re doing any form of email marketing, then don’t continue doing it the same way you’ve been in the past – especially if it isn’t working. Don’t just sit around and wonder how you can do […]
Finding Your Influence Is Just A Placebo. Edelman May Be Harvesting Your Data.
We all want to know who in the industry is an influencer. It seems that the first place people may look to find folks to reach out to these days would be on Twitter. But how can you find out how influential these people are? One you probably rely on looking at their conversations and […]
Bringing Social Gratitude Back By Showing What You’re Thankful For.
In light of it being Thanksgiving in the United States, I thought I would take time from my day to bring something to your attention that will really bring the meaning of “thanks” back into context. With social media, a lot of talk has centered around commercialism and using social media to conversate with one […]
Hey Forrester, The Future of Agencies Should Include Evolution.
Earlier this month, Forrester Research analyst Sean Corcoran wrote an interesting post on where the future of agencies was heading. He reminisces on how big name agencies have practically been household names – agencies by the names of McCann Erickson, Young & Rubicam, J. Walter Thompson, Ogilvy, and Saatchi & Saatchi and many others. But […]
What Does Marc Benioff Really Have to Say About the Cloud at Dreamforce 2009?
This is a cross-blog post from Network Solution’s Solutions Are Power website that I guest wrote. Originally posted on SolutionsArePower.com on November 18, 2009. I’m sitting here at the 2009 edition of the Dreamforce Conference to listen to Salesforce CEO Marc Benioff discuss his thoughts about the cloud and any potential announcements he may have about […]
Lead or Follow. But Don’t Call Yourself An Expert.
I have nothing against the professionals who are knowledgeable in their own respective fields. Really. What I think would be in poor taste is for people in rather new fields to call themselves “experts”. For marketers, when we’re trying to get into a particular industry and reach out to the masses, we’re looking for people […]
Oh, It’s True. Zappos Is Drinking Its Own Kool-Aid.
I first heard about Tony Hsieh while at last year’s South by Southwest conference. It was really quite spectacular to hear about a company’s culture and how centered it was around servicing customers. Actually, it wasn’t about the customers. It was about the people. These didn’t have to be people who were customers, but just […]
Reliving & Resharing Media Easily With Redux.
Editors Note: I must admit right from the get-go that this company is a client of my employer, Stage Two Consulting, but I am writing this from a journalistic standpoint and what I’m about to write is a honest review of the service it provides. When I first heard about Redux, I didn’t really quite […]
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