Author

Ken Yeung

With two decades of experience in content strategy, project management, and journalism, Ken is a seasoned digital marketer. He spent time as a reporter for VentureBeat and The Next Web covering Silicon Valley innovations and personalities, and also served as Flipboard’s Assistant Managing Editor overseeing the platform's technology, science and health coverage. Ken has a genuine passion for storytelling and enjoys staying on top of the latest technology and business trends. Outside of work, he finds joy in photography, has a soft spot for startups, and loves exploring new places and networking.

Marketing

Let’s Face It: We Don’t Know How To Optimize This Traffic.

Everything related to campaigns and marketing programs are all required to answer the one crucial question: What is the return on investment (ROI)? What does this mean? It’s all about metrics and analytics. What statistical data can you provide to your team and your bosses to help justify why certain spending is necessary online. In […]

Marketing

Testing The Theory That Social Media Isn’t A “Field”.

Last Thursday, at an event called Lunch for Good, I was talking to Susan Tenby who informed me about an interesting debate she was having with someone on Twitter where the core issue being discussed was whether or not social media, in all its glory, actually constituted being considered a “field”. Is it more than […]

Network Solutions

Eye-Fi Technology Lets You Share Photos Instantly & Virally.

This is a cross-blog post from Network Solution’s Solutions Are Power website that I guest wrote. Originally posted on SolutionsArePower.com on September 16, 2009. Some of you may know that I’m an avid photographer. I like to carry around a nice professional camera when I know I’m going to events simply because I love to […]

#FollowFriday

#FollowFriday: In Service to Others

This is a weekly series that I’m hoping to help add some more relevance to the #FollowFriday (what’s this?) Twitter activity originally started through Lijit’s own Micah Baldwin to help connect Twitterers. For this week’s selection, to honor those who were affected by the tragedies of September 11 eight years ago, I present this list of some of […]

Social Media

Shrinking The Size of the Web into Facebook.

The web is a vast array of websites, social networks, applications and many other things. Quite simply, it’s like a gigantic solar system with planets being websites interspersed with comets, asteroids and an occasional sun. But all of that has pretty much changed with Facebook. Sure, Facebook isn’t the first social network out there, nor […]

Marketing

Brizzly: Taking Twitter To The Browser In Real-Time.

Yet another Twitter client? Yeah, it seems to be. Aren’t we sick of hearing about the next version of Tweetdeck or Seesmic Desktop? First we had Twhirl, then came Tweetdeck, Seesmic Desktop, Destroy Twitter, Cotweets, PeopleBrowsr and other Twitter third-party desktop and web applications. So when I heard all the “hype” about Brizzly, I thought […]

Apps

5 Apps That We Can’t Live Without

This past week has been a weird one in terms of technology. First, there was some issues (perhaps residual) from Twitter’s downtime and then Google had issues with Gmail being down for at least a day and Foursquare having trouble yesterday and now WordPress is reporting a major security issue with its self-hosted option. In […]

#FollowFriday

#FollowFriday – It’s All About The Awesomeness.

This is a weekly series that I’m hoping to help add some more relevance to the #FollowFriday (what’s this?) Twitter activity that originally started through Lijit’s own Micah Baldwin to help connect Twitterers with one another.For this week’s selection, I’m revisiting some of the people that I follow to recommend some of the individuals that have really been […]

Marketing

Note to Agencies: Being Insensitive to Tragedies Does Not Win Business.

Earlier this week, I happened to be on Google Reader and saw an interesting article on Advertising Age’s RSS feed where they highlighted this rather horrific piece of work created by an agency in Brazil called Tribbo Post. After watching the video piece, you’d get the impression that it was for the World Wildlife Fund […]

TheLetterTwo

A Year of Insights, Doubts and Change

Here’s a story about my recent move from the pleasant job I had on the East Coast in Washington, DC that I was quite comfortable with and then felt that I’d like to shake things up a bit. It’s been a year since I set out on this endeavor and felt it rather cathartic and […]