Author

Ken Yeung

With two decades of experience in content strategy, project management, and journalism, Ken is a seasoned digital marketer. He spent time as a reporter for VentureBeat and The Next Web covering Silicon Valley innovations and personalities, and also served as Flipboard’s Assistant Managing Editor overseeing the platform's technology, science and health coverage. Ken has a genuine passion for storytelling and enjoys staying on top of the latest technology and business trends. Outside of work, he finds joy in photography, has a soft spot for startups, and loves exploring new places and networking.

Marketing

Playing Devil’s Advocate: You Don’t Have To Always Engage.

I know that I’ve been saying in several blog posts now that you should always engage with your customers.  But recently I felt that there’s nothing that is set in stone that warrants this being followed 100% of the time. Please don’t get me wrong…I think that having a healthy and valuable conversation with your […]

Social Media

Being Papparazi’ish Does Not Make You A Citizen Journalist.

I’m quite supportive of folks using social media and the web to their advantage as they want to report on the latest news. And it has worked pretty well in the past year or so since catching the attention of mainstream media. Whether it’s the historic 2008 presidential election, the Miracle on the Hudson captured […]

Marketing

Welcome To O’Reilly’s World Of The Internet Operating System.

This past week at the first annual PayPal X Innovate Conference, technology thought-leader Tim O’Reilly gave one of the closing keynotes and something he said proved really intriguing. It focused on the operating system and how it no longer would be software available on a CD, but all based in the cloud. By this, I […]

Marketing

Learning To Target Your Audience By Example.

There’s something to be said about trying new things. For me, I’ve been accustomed to working from behind the marketing realmn of it all. I have a marketing degree and am focused on pushing information out. But with me now being a social media strategist at Stage Two Consulting, I’m finding myself thrust into a […]

Social Media

Twitter Lists Have Finally Arrived For All: Big Ego Boost Or Real Value?

I guess I was one of the lucky ones. It seemed that once Twitter lists rolled out for one of the first small percentage of Twitter users, I got selected as one of them. I thought Twitter lists were pretty cool, but outdated because other applications like Tweetdeck, Seesmic Desktop and Brizzly had already come […]

TheLetterTwo

Setting The Stage For A Comeback With Stage Two Consulting.

I’ve been fortunate enough thus far to have networked with a lot of people. Whether that’s through attending numerous conferences, events, meetups, tweetups or through social media, I’ve amassed a pretty good network of friends and acquaintances. To be honest, I think that was the point of me doing all this networking. When I was beginning […]

Social Media

How Myspace Is Reinventing Itself With Secret Concerts.

This past Wednesday, I was invited to what appeared to be a “secret concert” organized by the Myspace social network. Held at the Regency Theater in San Francisco, this concert series was perhaps the first time I heard something cool coming out of Myspace. Yes, I’ve heard that Myspace has become pretty much the de […]

Social Media

Why Twitter Is Taking Over My Blog (And Why I Don’t Like It).

Is this analogy true or false? Blogs are to bloggers as Twitter is to bloggers. I would say no – this is false. This isn’t true. If you’re a Twitter user, this does not automatically make you a blogger. I have been guilty of making it seem like it is, but that’s probably because I’ve […]

Marketing

iStrategyLabs Spreads Its Wings & Reaches San Francisco

I’m pretty amazed as to the growth of businesses during a time of a recession so it’s probably no surprise that I’m reporting on iStrategyLabs and their recent advancements into the west coast. Run by its CEO, Peter Corbett, iStrategyLabs has done a phenomenal job within its early existence. Having just celebrated its two year anniversary, this […]

Marketing

Proof Your Offline Needs To Be Online.

I came across this interesting online video through my friend Daynah and thought that it was an interesting view at how there has been an incredible shift from the offline to the online. We all know that traditional media is failing in its attempt to try and be the dominate form of communication. We’re flocking […]