Author

Ken Yeung

With two decades of experience in content strategy, project management, and journalism, Ken is a seasoned digital marketer. He spent time as a reporter for VentureBeat and The Next Web covering Silicon Valley innovations and personalities, and also served as Flipboard’s Assistant Managing Editor overseeing the platform's technology, science and health coverage. Ken has a genuine passion for storytelling and enjoys staying on top of the latest technology and business trends. Outside of work, he finds joy in photography, has a soft spot for startups, and loves exploring new places and networking.

Email Marketing

Blue Sky Factory: Getting Into The Inbox Without Selling Their Wares.

Ever since I’ve started reading Chris Brogan & Julien Smith’s Trust Agents, I’ve found myself more intrigued by what one email service provider and it’s founder have been doing that shapes the way we use the Internet. Trust Agents is all about bringing back human relationship and establishing a rapport with your customers so they’ll […]

Media

A Great Day To Be A Photographer.

In my weekly encounters, there are typically one or two events that I will peruse and maybe even a few conferences here and there. Often I find myself with my camera snapping photos and posting them onto Flickr under Creative Commons, specifically non-commercial, non-derivative and atrribution licensing. To see where these photographs appear, I enlist […]

TheLetterTwo

Writing My Next Chapter With ‘Bub.blicio.us’

Over the past several days, a whole series of events took place that have made me appreciate what I have here in San Francisco. I was fortunate enough to attend the technology conference known as Gnomedex in Seattle last weekend. Then I was lucky enough to celebrate the launch of Shel Israel’s latest book Twitterville […]

Marketing

Building The Circle of Trust With Customers and “Trust Agents”.

A couple of years ago, I was given this piece of paper with an excerpt for a book that I would soon purchase called Purple Cow written by an author that I’ve come to value and respect his opinions – that being Seth Godin. Ever since, I’ve tried to use that as a mantra for […]

Apps

Social Media Welcomes a New Bundle of Joy to the Internet: Lil’ Grams

Today the World Wide Web welcomes a new bundle of joy emerging out of the delivery room of startups. Once just a glimmer in its parents’ eyes, Lil’ Grams has emerged to become the next great social network for families. When I first reviewed the website, I thought it was something that would be considered […]

Marketing

Tweet Your Way to a Hawaiian Vacation.

My first job outside of college was working in one of Hawaii’s largest and most experienced interactive agencies – StarrTech Interactive. Since that time several years ago, I have seen the company produce such outstanding work and they always seem to surprise me with their creative, technical and marketing prowess. This recent example is nothing […]

Events

Meeting Influencers and Inspirers at Gnomedex

Starting on Friday, another great conference takes place. For over nine years, technology evangelist Chris Pirillo has hosted what is known as Gnomedex in the beautiful city of Seattle. This year, I am privileged to be attending along with my friends Shashi Bellamkonda (the Social Media “Swami”) and Steven Fisher, both of Network Solutions. During […]

Marketing

Putting a New Spin On TheLetterTwo.com.

It’s been a couple of years in the making and you can see the evolution of this “brand” that I started over the past few years. It started out all so simple with a basic design that I felt would highlight my web design ability. Starting off with a simple HTML website and subsequent pages, […]

Marketing

What CMOs Are Really Thinking About Search In The Realm of Digital Marketing

Leave it to chairman of one of the world’s largest agencies to tell it like it is when it comes to digital marketing in the eyes of a company’s Chief Marketing Officer (CMO). That’s exactly what Brian Fetherstonhaugh, Chairman & CEO of OgilvyOne Worldwide told a crowd of people during his panel session at the […]

Social Media

Trolling Not Allowed When Community is in Control.

Many of us have been on message board. It’s a great way for people to ask questions, solicit feedback or simply engage in friendly forms of conversation. Often times this isn’t the case, however. There are some people who may respond to discussions simply to try and get a rise out of people and start […]