Author
Ken Yeung
Seven Video Interviews That Showcase The Power of Social Media
Last month in Seattle, I was fortunate enough to attend Gnomedex 10 – supposedly the last of its kind run by tech geek, Chris Pirillo (@chrispirillo). While I thoroughly enjoyed the presenters who gave rousing talks about how technology has affected their lives and their jobs, I took to the hallway to find out what […]
Another Year With Another Moment of Reflection
I’m a bit behind on this, but nevertheless I thought I’d mark this occasion once again. If you’ve been keeping track of my adventures, you might be aware of the significance of this month…it marks my second year here in San Francisco living out what might be considered my dream…and there have certainly been some […]
The Social Media Bill of Rights for Customers
In my last post, I raised an interesting point about how one brand was not truly understanding how Twitter worked. And this has led me to write this follow-up post talking about what brands should expect to give to their customers. Just like the airline industry has started to implement “passenger bill of rights”, so […]
Brands That Are All A’Twitter But Not Tweeting Shows No Understanding
Recent events have brought to my attention the Embassy Suites Twitter account and I must say that I’m a bit disturbed by what they have on there. I applaud them for being on Twitter, but sadly based on reading their tweets, it’s missing the point and, dare I say, doing it wrong? First of all, […]
Facebook Ventures into Location-Based Services – But Is There a Dark Side?
By now, you’ve probably been aware of Facebook’s latest announcement regarding its move into the location-based arena. Called Facebook Places, the social network is banking on its 500 million monthly active users to start checking into places and basically do what millions have been doing with Foursquare and Gowalla. Within the social media space, Facebook would […]
DISCOVERING YOUR INFLUENCER SERIES: Analyzing Your Influencers
In searching for your influencers, there’s probably one hidden gem that businesses may be overlooking. Most businesses may not have this readily available at their disposal and it’s not a specific software that you’ll need to have, but various companies are responsible for creating these tools for those who are social media savvy. What tool […]
DISCOVERING YOUR INFLUENCER SERIES: Going Social To Find Your Place
Not all your influencers will be measured with metrics. In fact, you might actually have to just look at the syntax and context of what people write to determine whether they are considered influential. No, these things are not black and white and straight-forward. On the contrary, it’s rather subjective. Sure, you can look at […]
Changing My Plans & You Decide: Plancast or Google Calendar?
I was hoping to kind of keep this secret, but unfortunately it seems that I’m not able to because I’m really not sure what to do here. As you know, I’ve been aggregating events from my calendar and posting them to my blog for people to find and review – completely free and I don’t […]
I Can’t Be Your Facebook Friend. It’s Not You OR Me, But My Privacy
I didn’t expect to write a post like this, but recent events have made me rethink that decision and perhaps be more specific in what I’m talking about. I recently posted something on my Posterous blog (“The Mobile Ken”) where I debate whether to establish a Facebook “fan page” instead of continually leaving my Facebook […]
Fast Company’s Not Getting Influencers. In Fact, They’re Pulling A Fast One.
In some of the most recent blog posts that I’ve written here on The Digital Letter, the topic of conversation has revolved around influence. Whether it’s determining your influence on Twitter through Klout or just how you can find the influencers effectively through the Internet, on Twitter or through other countless ways, we’re always trying to determine how much […]
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