Author
Ken Yeung
With two decades of experience in content strategy, project management, and journalism, Ken is a seasoned digital marketer. He spent time as a reporter for VentureBeat and The Next Web covering Silicon Valley innovations and personalities, and also served as Flipboard’s Assistant Managing Editor overseeing the platform's technology, science and health coverage. Ken has a genuine passion for storytelling and enjoys staying on top of the latest technology and business trends. Outside of work, he finds joy in photography, has a soft spot for startups, and loves exploring new places and networking.
Online media pokes fun at itself…
If you’ve watched tv over the past few months, you may have seen this interesting commercial for Mountain Dew featuring Chuck Norris. Just something amusing that proves that you can use the Internet in multiple ways to promote your product. Now, can anyone actually find this game online?
Changing the marketing scene in paradise
The marketing atmosphere in Hawaii recently changed dramatically with media conglomerate, McNeil Wilson – Laird Christianson announced that they would be purchasing long-time Honolulu marketing agency, Starr Seigle Communications for an undisclosed sum. Perhaps one of the most recent shake ups in the advertising world since the unfortunate closure of Adworks in the past few […]
E-mail scam fakes BBB link…
(The Honolulu Advertiser) — The Better Business Bureau is warning businesses and consumers in Hawai’i and on the Mainland of an Internet scam using the BBB name and a false BBB e-mail address to lure recipients to click on potentially damaging hyperlinks.The fake e-mails were sent from a company in Georgia whose computer system was […]
Form abuse is NOT a victimless-crime…
I’ve been working on a specific consumer website over the past few months and there are submission forms on there that invite users to submit their information, which is a great idea on ANY website, regardless of product. However, there are some key things that users must remember when sending in their information to help […]
The Best & Worst in Online Advertising…
Every once in a while you just have to look back and think about what IS and what ISN’T working in online advertising. Well, if you’re just too lazy, then I have good news…the helpful folks at emarketer.com have compiled a cool chart to show you what the best and worst performing online advertising tactics […]
Worst AdWords Campaign Management Mistakes…
According to an SEO blog and posted today, there are some key mistakes that keep getting made when it comes to Google AdWords and hopefully if you keep these in mind, then you’re campaign will hopefully take off and make your website well known among your target market. Some things to avoid and not to […]
Are amateurs better than professionals?
It seems that Corporate America has grown stale and Madison Avenue has lost its touch in how to develop the latest “WOW” advertisement. Jumping off of what Time Magazine named as persons of the year, the Super Bowl this year will feature new ads for several brand name products, but not produced by those who […]
Top e-mail pitfalls…
As common as they are, there is always something new to learn… Here are some tips of things that you shouldn’t do and was written in an article on B-to-B Magazine that may be of some use when you’re prepping for that next e-mail marketing campaign. DON’T place content below the fold or making it […]
The 21st Century Way to get Elected President…
So as the years roll on, we are rapidly approaching a new election year. 2008 will present an interesting challenge, as Hillary Clinton takes on all challengers within the Democratic party, including Illinois Sen. Barack Obama, Delaware Sen. Joseph Biden, and former Senator John Edwards. Who will claim victory and go against the Republican force […]
I’m Published…Sort of…
So my design skills come full-circle as today DCist.com wrote about a campaign that is going on here at work – Share Your DC – and of course, the website is mentioned… This site is fully intended to draw local DC residents to share with the Washington, DC Convention & Tourism Corporation (WCTC) their ideas […]