Author
Ken Yeung
With two decades of experience in content strategy, project management, and journalism, Ken is a seasoned digital marketer. He spent time as a reporter for VentureBeat and The Next Web covering Silicon Valley innovations and personalities, and also served as Flipboard’s Assistant Managing Editor overseeing the platform's technology, science and health coverage. Ken has a genuine passion for storytelling and enjoys staying on top of the latest technology and business trends. Outside of work, he finds joy in photography, has a soft spot for startups, and loves exploring new places and networking.
The real truth behind how much a website really costs
Now most of us probably has been down this road once or twice (or maybe several times)…you’re working in an agency and you have to put together a work order/estimate for this client. The client thinks that they know how much the website costs and when your numbers come to about $50k (as an example), […]
E-mails being green
So browsing through ClickZ.com’s website and I happened to come across a blog that I thought made perfect sense so I had to add another blog to my site. Ever think about how many e-mails you print out at work or at school on a daily basis, only to find out that you scatter them […]
How do you track your visitors?
An article yesterday in MarketingVOX reported that comScore is adding a new metric to track user engagement. Actually it appears that this metric has existed for quite some time but has only now just emerged to a place of prominence. What is this latest crazy in the web metric world? comScore is using “visits” – […]
How do hotels get their business…why ONLINE, of course!
In a recent study, initially reported on eMarketer.com, 68% of hotelier executives questioned indicated that they would shift their budgets from offline to online marketing in 2007. The article even includes a few charts that may be of some interest in that most companies believe that optimizing their website will produce the highest ROI — […]
Using Social Networking to break through the static…
Jumping off of my earlier discovery from eMarketer.com regarding the use of social networking sites among adults, Jupiter Research has just published some research that shows that social networks are particularly attractive to those marketers trying to break through all the “social clutter”. Here are some interesting statistics: 48% of marketers say that they’ll engage […]
Shooting to the Moon…
So I happened to come across this rather interesting article in Fortune magazine talking about why smart companies can be “too smart for their own good”. Written by Brent Schlender, the focus was mostly on Sony’s drive to try and be the best, but their last two releases have been rather dismal and perhaps Sony […]
Are YOU on MySpace?
So this article is not necessarily about MySpace, but rather more so relating to the effect that social networking has on the general public. As stated in the article from eMarketer.com, more people are getting online with the whole social networking craze and this has great implications for advertisers. For one, if you’re the advertiser […]
Online media pokes fun at itself…
If you’ve watched tv over the past few months, you may have seen this interesting commercial for Mountain Dew featuring Chuck Norris. Just something amusing that proves that you can use the Internet in multiple ways to promote your product. Now, can anyone actually find this game online?
Changing the marketing scene in paradise
The marketing atmosphere in Hawaii recently changed dramatically with media conglomerate, McNeil Wilson – Laird Christianson announced that they would be purchasing long-time Honolulu marketing agency, Starr Seigle Communications for an undisclosed sum. Perhaps one of the most recent shake ups in the advertising world since the unfortunate closure of Adworks in the past few […]
E-mail scam fakes BBB link…
(The Honolulu Advertiser) — The Better Business Bureau is warning businesses and consumers in Hawai’i and on the Mainland of an Internet scam using the BBB name and a false BBB e-mail address to lure recipients to click on potentially damaging hyperlinks.The fake e-mails were sent from a company in Georgia whose computer system was […]