Archive

Month: December 2007

General News

NY Times: How lose your job when you’re not on the job

I think I may have seen a story about this earlier – in fact, probably even blogged about it, but this is quite invasive, if you ask me. The New York Times has an article on their website about how companies are now “stalking” you away from the office so that it’ll monitor your online […]

Social Media

eMarketer: Social networking ad spending & usage

So I stumbled on eMarketer for the first time in a while (been a little busy) and saw a synopsis of a report that they put together on the ad spending & usage habits for social media networking sites. As you can see from the graph above, ad spending on social networking sites have increase […]

Apps

We bid thee farewell, Netscape.

Announced today, one of the former “greats” of the Internet browser world fade off quietly into the sunset. Well not really “quietly”, but rather being put out of its misery. AOL (or more politically correct, AOL Time Warner), sole caretaker of the aged browser, decided to pull the life support and make way for its […]

Marketing

The Issue of Social Media Sustainability and Durability

So this past week I’ve been mulling around on Facebook and it got me thinking about the usability of social media. Is this interactive form of marketing applicable in ALL circumstances? I don’t think so. Taking my work in tourism as an example, social media applications like MySpace, Facebook, Twitter, Flickr, YouTube, Dopplr, Seesmic, Qik, […]

Email Marketing

ROI of requiring user registration online

I’d like to offer my two-cents on an article featured on Techmeme but displayed on Publishing 2.0 in regards to what’s the point of having user registration on a site? Does it ultimately lead to any real benefit for the users? At one point, when you had password protected sites/user registration, there was an aura […]

Email Marketing

BtoB Magazine: Email Outlook in 2008

I looked online at the BtoB website and came across an article about what they foresee as the 2008 email outlook. Basically it’s just more of an evolution of what people have already been doing for their email marketing campaigns. What are the four points that BtoB is making? More CRM integration Increased usage of […]

Social Media

Can viral marketing result in us being accomplices to violence?

I was watching Cold Case on TNT and the trailer for the upcoming Diane Lane flick “Untraceable” came on. The premise of this movie is that Diane Lane’s character is in charge of the FBI’s cyber-crime task force and she comes across this website that shows a live stream (a la Ustream.tv) of someone being […]

Social Media

Offering my two-cents on the Twitter-Seesmic war

Okay, so there’s not a war between Twitter and Seesmic. In fact, everything is quite cordial…no problems whatsoever. So why did I call it a war? Well I thought it would spark some interest in this posting. Richard Scoble recently posted a Seesmic video in which he explains why he finds Seesmic better than Twitter. […]

Marketing

Meet the searchable Twit

I came across the Terraminds website through, ironically, a Twitter by Robert Scoble who called it a “very nice Twitter search”. I tested it out and it’s actually quite remarkable. If you have a Twitter account, you’ll notice that the only “search” that you have is to find the people that you are looking for, […]

Marketing

Mashable announces Open Web Award Winners

In perhaps the first open source web award contest by Mashable, the winners were announced on Friday. Here’s a list of the winners according to their site: Mainstream and Large Social Networks: Netlog Applications and Widgets:  Widgetbucks Social News and Social Bookmarking: Digg Social Search: Facebook Sports and Fitness: SportMe Photo Sharing: VOIS Video Sharing: […]