Archive
Tag: Marketing
Reading about SXSWi is almost like being there
I’ve heard of South by Southwest many years ago, but haven’t had the luxury of attending…but from what I’ve been reading on various blogs like Technosailor, The Social Times, and Valleywag and also on Twitter, it’s quite amusing to learn what’s happened in Austin over the last 24-48 hours. From Scoble’s Qik tour of the […]
Twitter Advocacy
It’s kinda interesting talking about this as I’ve found myself over the past couple of weeks mentioning Twitter to several different audiences. One being to someone on the cusp of social media, a group of Generation Y students from college (who you would think are most prone to social tools), and to the public relations […]
Do you know how many people visited your site? You do? According to who?
I’ve always known that there is a difference between web analytic software. Whether you’re using WebTrends, HitWise, Coremetrics, Omniture, Google Analytics, or even LiveStats, there are definitely differences in how things are measured. But it’s surprising HOW much of a difference there is. Why am I blogging about this? We’ve been using LiveStats for the […]
The Issue of Social Media Sustainability and Durability
So this past week I’ve been mulling around on Facebook and it got me thinking about the usability of social media. Is this interactive form of marketing applicable in ALL circumstances? I don’t think so. Taking my work in tourism as an example, social media applications like MySpace, Facebook, Twitter, Flickr, YouTube, Dopplr, Seesmic, Qik, […]
How social can you be to influence someone?
So while I was on Twitter early this morning, I came across this post where Shiv Singh had written an article/paper on why people and companies should “Think Social Influence Marketing in 2008” and after reviewing it, it definitely makes a lot of sense…and when you read it yourself, you’ll probably think that it’s common […]
LinkedIn’s Beta Site more Wiki’ish…it seems
So announced today on the LinkedIn blog, there is a new beta site for the social network for busy professionals. LinkedIn is opening it up to feedback but you’ll need to have an account to login and check out the new changes. What’s interesting about these changes is that they’re utilizing more wiki-style design…being able […]
DMNews: The Week in Stats
So jumping back on the bandwagon over my previous entry about the POST method, I happened to read the December 3 edition of DMNews and found some interesting statistics on social media and what people are doing. Here are a few snippets of what it said: 78% of marketers see social media marketing as a […]
From Twittering thumbs to extreme Utterances and to Seesmic expressions: the Evolution of Communication
I’ve noticed over the course of the past few weeks, there has been a huge evolution in how people communicate in the digital age. If you’ve been on your cell phone and also on the Internet, then sending and receiving text messages isn’t anything new and is used quite often by the younger generation (those […]
E-mail Marketing: It’s just not marketing of one
If you’ve ever looked on Monster or CareerBuilders for job postings for anything online, chances are you’ve come across a posting for “e-mail marketing manager”. If so or if you’re currently in this position, then the primary goal is obviously…e-mail marketing. Chances are that you’ll need to work on lead generating, sending out e-mails to […]
More marketers tapping in to blogs…
By Kim HartWashington Post WASHINGTON — When Nokia Corp. released its camera smartphone last fall, the marketing campaign cut back on news releases and flashy ads. Instead, the company sent sample products to 50 tech-savvy amateur bloggers with a passion for mobile phones. The tactic paid off, as word spread online about the N-series phone, […]