Archive
Tag: Email Marketing
Sending emails with embedded forms – yay or nay?
So as I sit here typing away on my laptop and hoping that our hosting provider will grant me the right permissions to properly read a PHP script on a webpage and process it correctly, I thought I’d leave a quick blog here about some of the latest challenges that I’ve come across with respect […]
ROI of requiring user registration online
I’d like to offer my two-cents on an article featured on Techmeme but displayed on Publishing 2.0 in regards to what’s the point of having user registration on a site? Does it ultimately lead to any real benefit for the users? At one point, when you had password protected sites/user registration, there was an aura […]
BtoB Magazine: Email Outlook in 2008
I looked online at the BtoB website and came across an article about what they foresee as the 2008 email outlook. Basically it’s just more of an evolution of what people have already been doing for their email marketing campaigns. What are the four points that BtoB is making? More CRM integration Increased usage of […]
E-mail Marketing: It’s just not marketing of one
If you’ve ever looked on Monster or CareerBuilders for job postings for anything online, chances are you’ve come across a posting for “e-mail marketing manager”. If so or if you’re currently in this position, then the primary goal is obviously…e-mail marketing. Chances are that you’ll need to work on lead generating, sending out e-mails to […]
Finessing Your E-mail Message
If you’ve ever sent out a newsletter or any publication via e-mail, chances are that you’re aware of the enormous amount of information on how to best create your e-mail campaigns. However, there are some not so subtle things you need to know as well if you want to take your e-mail campaigns to the […]
Bad Email Practices – Know When to Stop Sending
Late last year I was in the market for a new car and started the process as most people would typically do and signed up to receive quotes on the specific make and model that I wanted. In doing so, I knew that I would receive all these solicitations in my inbox. However, what’s the […]
Top e-mail pitfalls…
As common as they are, there is always something new to learn… Here are some tips of things that you shouldn’t do and was written in an article on B-to-B Magazine that may be of some use when you’re prepping for that next e-mail marketing campaign. DON’T place content below the fold or making it […]