Archive
Tag: AI Marketing
Adobe LLM Optimizer Targets Generative AI Content Discovery
Adobe has launched its LLM Optimizer, an application that brands can use for Generative Engine Optimization (GEO). Initially unveiled in June, this now generally available tool can monitor AI-driven traffic and improve discoverability on AI-powered chat platforms and browsers like Google’s AI Overview and Perplexity. The LLM Optimizer is available either as a standalone application […]
SAP Bundles Its CX Clouds into a One-Stop Shop with Engagement Cloud
SAP is unveiling an AI-powered platform that provides organizations with deeper insights into their data, enabling them to strengthen customer loyalty and drive better business outcomes. The new SAP Engagement Cloud, announced at SAP Connect, is built on the company’s Business Data Cloud and offers a single dashboard to help businesses deliver personalized experiences across […]
Firefly Boards Go Public as Adobe Integrates New Moonvalley and Runway AI Models
Five months after introducing Firefly Boards, Adobe is making the AI-powered creative canvas generally available. Now, anyone can use the moodboard-style tool to brainstorm, visualize concepts, and organize ideas. Alongside its launch, Adobe is adding several new features to Firefly Boards, along with support for Moonvalley’s Marey and Runway’s Aleph AI models. Formerly known as […]
Ralph Lauren Brings a Digital Stylist to Life with Ask Ralph AI Shopping Assistant
Fashion and lifestyle brand powerhouse Ralph Lauren has launched an AI agent that provides styling inspiration and outfit recommendations to consumer shoppers. Ask Ralph, as it’s called, is a conversational bot that utilizes natural language processing to comprehend prompts, interpret context, and provide suggestions to users, much like a human stylist would. The agent is […]
Adobe Launches Acrobat Studio, Bringing AI to the PDF
Adobe wants to bring the PDF into the AI era. For more than 30 years, this business file format has been the workhorse of office communication. Now, Adobe is giving it a significant upgrade with Acrobat Studio, a new tool helping companies mine insights, inform decisions, and reformat these documents into polished, on-brand content—no design […]
Google Still Owns Search—But ChatGPT Is Winning on Action
New data from the enterprise SEO firm BrightEdge reveals how artificial intelligence is redefining the search industry. Does it suggest that Google’s dominance is coming to an end? No, but it shows what the next era of search is shaping up to look like, one where task-oriented assistants like ChatGPT increasingly handle decision-making and action, […]
Adobe Launches Firefly Mobile App, Adds AI Models from Ideogram, Pika, Luma, and Runway
Adobe’s image and video generation platform is coming to iOS and Android. On Tuesday, the company introduced its native Firefly mobile apps, giving creators more freedom to generate content on the go. The launch is part of a broader update to the platform that includes support for new AI models from Google, Ideogram, Pika, Luma, […]
How to Use AI for Marketing, the Non-Obvious Way
IN THIS ISSUE: A review of the book, “The Non-Obvious Guide to Using AI for Marketing” by David Berkowitz, a clear, practical resource for marketers trying to make sense of AI without getting lost in jargon or hype. Plus, why did Salesforce pay $8 billion for Informatica? Short answer: It’s the data. The Prompt Over a […]
Search Impressions Soar with Google’s AI Overview, Even as Website Clicks Decline
It’s been a year since Google introduced AI Overview to its widely used search engine. The feature significantly transformed how people discovered information online, displaying information summaries above traditional search results. At the time, Google’s Vice President of Search, Liz Reid, proclaimed that AI Overview links would deliver more clicks and “valuable traffic to publishers […]
HubSpot Expands AI Offerings With New Agents to Help SMBs ‘Play Big’
HubSpot has introduced new and updated AI-powered tools to help small and medium-sized businesses grow like their enterprise counterparts. Among the 200 features announced, the company unveiled four agents built on its Breeze AI platform: a customer assistant, a knowledge base tool, a prospecting assistant, and a content generator. While designed to help organizations scale […]