Archive
Tag: AI Marketing
Adobe Launches Firefly Mobile App, Adds AI Models from Ideogram, Pika, Luma, and Runway
Adobe’s image and video generation platform is coming to iOS and Android. On Tuesday, the company introduced its native Firefly mobile apps, giving creators more freedom to generate content on the go. The launch is part of a broader update to the platform that includes support for new AI models from Google, Ideogram, Pika, Luma, […]
How to Use AI for Marketing, the Non-Obvious Way
IN THIS ISSUE: A review of the book, “The Non-Obvious Guide to Using AI for Marketing” by David Berkowitz, a clear, practical resource for marketers trying to make sense of AI without getting lost in jargon or hype. Plus, why did Salesforce pay $8 billion for Informatica? Short answer: It’s the data. The Prompt Over a […]
Search Impressions Soar with Google’s AI Overview, Even as Website Clicks Decline
It’s been a year since Google introduced AI Overview to its widely used search engine. The feature significantly transformed how people discovered information online, displaying information summaries above traditional search results. At the time, Google’s Vice President of Search, Liz Reid, proclaimed that AI Overview links would deliver more clicks and “valuable traffic to publishers […]
HubSpot Expands AI Offerings With New Agents to Help SMBs ‘Play Big’
HubSpot has introduced new and updated AI-powered tools to help small and medium-sized businesses grow like their enterprise counterparts. Among the 200 features announced, the company unveiled four agents built on its Breeze AI platform: a customer assistant, a knowledge base tool, a prospecting assistant, and a content generator. While designed to help organizations scale […]
Zendesk’s New AI Resolution Platform Aims to Tackle Customer Service’s Biggest Question
Zendesk CEO Tom Eggemeier recently faced a common customer service frustration. While traveling, he used an airline chatbot to rebook a missed connecting flight before losing connectivity. But when he landed and reconnected, the virtual agent had no memory of the conversation. Worse, the human agent he eventually reached had no record of it either. […]
Searchquake: How Gen AI and Agents Are Reshaping SEO
IN THIS ISSUE: Dive into the changing world of search to better understand how artificial intelligence is disrupting where websites get their traffic from. Google’s dominance isn’t at risk…yet. But apps like Perplexity and OpenAI’s ChatGPT are a threat at its doorstep. BrightEdge CEO Jim Yu joins “The AI Economy” to share his observations and […]
Adobe Steps Into Its Orchestration Era With New AI Agents for Sales and Marketing
Adobe is the latest tech giant to embrace AI-powered agents for the enterprise. This week, the company introduced the Adobe Experience Platform Agent Orchestrator, a new service designed to build, deploy, and manage AI agents across the customer experience, sales, and marketing lifecycle. “The opportunities for AI and marketing are significant,” Anil Chakravarthy, President of […]
Adobe: Generative AI Reshaping Consumer Behavior, Driving Massive Traffic Shifts in Online Shopping, Travel, and Finance
Generative AI is transforming consumers’ shopping, travel, and financial patterns. New data from Adobe reveals the impact chatbots have on online purchase behavior. The company found that between November 1 and December 31, 2024, Gen AI sources sent a 1,300 percent increase in traffic to U.S. retailers. And, when observed over seven months, Adobe discovered […]
AIMG: The Community Helping Demystify AI for Marketers
As an enthusiast exploring the dynamic realms of marketing and technology, I’m perpetually drawn to unraveling the intricate ways companies can harness the power of digital innovations. Artificial intelligence stands at the intersection, arguably the most significant disruption to business in recent memory. As AI proliferates, marketers grapple with staying abreast of new developments and […]
What Is Dent: AI, the Seattle Conference Promising Practical AI Business Strategies?
Steve Broback has a penchant for bringing people together around pivotal technology moments. In the 1990s, he organized a conference largely focused on the World Wide Web, covering topics like web advertising, web marketing, and web design. He also convened a gathering around Photoshop, Javascript, and even Twitter. “We’ve tried to have our finger on […]