Archive

Category: Social Media

Social Media

Facebook’s Mobile Journey and its Quest to Further Integrate the Social Graph into Apps

We all know that Facebook is doing quite well as a public company. One need only look at its last quarterly earnings where the social networking company revealed that it had generated $2.5 billion in revenue, a 72 percent increase from a year ago. It has also grown quite a bit, maturing to become an […]

Apps

Facebook’s Acquisition of Oculus VR May Usher The ‘Second Life’ View of Your Social Graph

Facebook has gone ahead and made another bold purchase. On Tuesday, the social networking company announced that it had paid $2 billion in cash and stock for Oculus VR, the creators of a virtual reality headset useful in 3D gaming. Some were befuddled and chagrined by the move, wondering what benefit Facebook would have with […]

Media

Flipboard Acquires Zite to Make Curated Content More Personal

On Wednesday, a company acquired the digital magazine publisher platform Zite for the second time. This time it’s by its main competitor Flipboard in an all-stock transaction with CNN. You might remember that CNN picked up Zite in 2011 for $20 million. The deal will result in the closure of Zite, and the team will […]

Apps

Path Discovers Its Way To Being Useful With 2.0, But Could It Be Social Media Overload?

I’ll admit it…sometimes it takes me a while before I can really get into some form of technology. Why? Because it doesn’t make sense to me. It’s rare but I don’t know what the business’s use case will be and how it will cater to those people who are beyond the range of Silicon Valley. […]

Marketing

Demanding Positive Feedback From Your Customers Earns You Zero Respect

Today, when I read the news on CNN.com, one of the stories I came across drew my attention and got me thinking about how customer service has gone horribly awry. The story was entitled “Kansas teen won’t apologize to governor’s office for Twitter post“. The premise behind this story was an eighteen-year old girl named […]

Social Media

In Era of War, The Internet Gives Us Opportunity To Pay Homage To Our Veterans

Yesterday was Veterans Day here in the United States and in the past decade, the country has known nothing but war. As we start winding down the war in Iraq and slowly in Afghanistan, there are thousands of veterans from those wars that will be returning home. Many of whom will have various needs both […]

Marketing

Google+ Rolls Out Brand Pages, But While It Has Potential, It Lacks Interest

We kind of knew it was coming. It was only a mater of time. Earlier this week, Google announced that it was allowing companies and brands, perhaps giving brands their desired place of residence on the fastest growing social network on the Internet today. So as soon as the opportunity arose, the race to secure […]

Marketing

Virgin America Takes A PR Tumble, But Its Customer Service History Will Pick It Back Up

Every company has its bad days. We all know it and there’s no way to appease everyone, but you try your darnedest to make it happen. Sure, some of the “bad days” that companies have had to endure are more nightmare’ish rather than just a single individual filing a complaint, but even the ones that earn all […]

Marketing

Five New Features That Google+ Should Really Have To Be Appealing

Do you know anyone who uses Google+? I have used it periodically, but not frequently enough to have it replace Twitter as my main social engagement service. Besides me, I think quite a few people use it. Sure, it’s become the fastest growing social network, but in the pursuit to get members to sign on and […]

Marketing

How “1” Is Not The Loneliest Number But Rather A Sign of Popularity

It seems that more and more time is being spent using Google+, at least for me. Yes, I’ve heard people say that Google+ isn’t relevant and that no one really uses it, but I find that it’s helpful in its own ways. Sure we can post things to Twitter and to Facebook, but for me, […]