Archive
Category: Social Media
Delicious Revamps Social Bookmarking, But It All Stacks Up To Confusion & Summations
We’re always eager to record our activity and we’re always looking for a way to catalog it so that we can reference it later on. I suppose that’s why the social bookmarking industry came to fruition. A few years ago, I wrote about this phenomenon and for a while they kind of blended in to […]
Why Obama Visiting LinkedIn To Have A Town Hall Made Sense To Talk About Jobs
Earlier today, President Barack Obama visited the Computer History Museum to talk about jobs and the state of the economy in the United States. Now, regardless of your political views, there’s no denying that we are in some tough times. While this may seem like anything but a good photo opportunity for the sitting president […]
Set Your Social Media Marketing Ablaze With Wildfire Interactive’s Promotion Suite
Earlier this summer, I was privileged to attend an event hosted by Wildfire Interactive (@wildfireapp), where they announced a brand new program (video of presentation) designed to help companies make their efforts more social. From what I’ve seen, the company has become an enormous beacon helping to guide agencies and brands from the clueless fog of […]
It’s Time To Put Up or Shut Up: Don’t Promote Customer Service If You Don’t Follow Through
So here’s an interesting customer service story that I have to share with you… Recently, I had a somewhat “brash” encounter with a company and received some painful customer service experience. This company was Comcast (or is it xfinity? It’s so hard to tell anymore.). In the mail, I received a notice that I found […]
Battered & Bruised, Google Needs To Show Google+’s Value To Businesses
In my last post, I gave an overview on Google+, Google’s latest foray into the social media world and something that continues to need innovation in order to compete with the likes of Facebook, Skype and a slew of other social services currently on the market. Also in that post, I highlighted some things I […]
Google+ Isn’t Just Another Social Network, But It’s No Facebook (yet)
We never thought this day would arrive. But it seems that Google has finally figured out how they are going to enter the social scene and has unleashed their “Facebook-killer” known as Google+ (pronounced “Google Plus”). Earlier this week, the search engine giant released its latest social product. Off the heels of failed services like […]
The Transformation of Online Advertising To Social Advertising
Recently I’ve started to delve into Facebook’s advertising platform. Initially it struck me a bit confusing as I tried to look at setting up a campaign. Normally if you were going to create a campaign, you’d focus on the keywords and your daily price on what you feel comfortable bidding on. But instead, Facebook’s ad […]
The Dark Alley Dealings On Influence & What We Hope The Scores Really Measure
I’ve been talking a lot about influence on this blog. Lord knows that I have and yet this post is going to talk about influence once more. Why? Because I feel that it’s important for me to focus on one standing issue surrounding one’s influence: it’s NOT simply just a score that you can measure […]
Buying & Selling On Empire Avenue: The Stock Market Approach To Influence
We all love playing the stock market. Here in Silicon Valley, companies love the stock market even more when their business begins the process of going public and getting ready for their Initial Public Offering (IPO). While a majority of people are probably interested in and have the capability of playing the stock market for […]
Thoughts On Google’s +1 and The Gamesmanship of Search Marketing
In my last post, I alluded to Google’s +1 service as part of the search engine’s attempt to become social. While that post was primarily meant to briefly call out +1, the more that I thought about it, the more it seemed that it should be its post. Why? Because there are some issues at […]
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