Archive
Category: Social Media
Google’s Social Strategy: If We Can’t Figure It Out, Then We’ll Make Everyone Pay
Word leaked out a few weeks ago about Google’s latest attempt at a social strategy: it would make sure that its success would be on the backs of their employees. Wait, what? Yes, Google’s efforts to develop a social strategy or at least have a product be launched without crushing it months later will be […]
Going Colorblind: How An App Once Had Promise, But Left Customers Confused
The world is full of promise. There are a lot of talented individuals waiting to produce the next Facebook, Twitter, YouTube or Foursquare. It is the understanding that investors and people who want companies to succeed will pick the ones that will show promise and that people will understand. And here in Silicon Valley, we […]
Adjusting Our Decisions: The Influencer Movement, Scores & People Who Decide It All
There’s been a lot of talk about influencers and how decisions are really made within the blogosphere. Finding influencers on the web has greatly changed how word of mouth campaigns are implemented over the past decade and now marketers are really interested in shaping our peers’ decision on buying their product. From an elementary standpoint, […]
Creating Your Own Echo Chamber With The E2 Stream
We’ve all seen it. Companies are advertising on television or through their websites and when they say they have a Facebook page or Twitter account, they’re taking you to that service. You’re no longer centralizing that conversation. It’s going to be impossible for you to tie it all back together. Wouldn’t your community managers prefer […]
Social Media Blunders Like Kenneth Cole’s Shows The Jokes Really On Them
For those of us abreast on the world of social media, we’re aware of what happens in this industry and how we can make good news compared to what turns into bad news. In fact, you can tie it all back to what our parents told us about the Internet back in the day…be careful […]
Facebook’s Mark Zuckerberg Is TIME’s Person of the Year & Why That’s Just Right
In 2006, TIME magazine announced that it was giving the coveted title of its “Person of the Year” to someone we all were very familiar with: You. In doing so, they were acknowledging that in 2006, the role social media played in shaping the news and affecting the way the world worked was quite legitimate. […]
Maybe Just Another Twitter App, But Lazyscope Offers A Better Glimpse At Links
Just when you thought the Twitter desktop application marketplace couldn’t get any more cluttered, another “competitor” enters the ring to rival that of app powerhouses, Seesmic Desktop and Tweetdeck (among others). But while you might think it’s just another desktop application to download, it throws in a unique twist – it throws in some more […]
The Internet Does Not Grant You Entitlement Over People
A few days ago, my good friend Liza Sperling published a post that talked about customer service and raised an interesting point on how people viewed customer service in the world of social media and the Internet. Over the past few months, I’ve seen companies and people go to Twitter and social media to rant […]
Facebook Gives Away Its Brand To 500 Million Users Who Could Care Less About Their Email Address
So by now we all know that Facebook has begun rolling out a new way of handling communication and messaging to its users. I think it’s a pretty interesting move on the part of the social network and how they’re continuing to build upon its platform to help create a self-contained World Wide Web within […]
Putting All Your Eggs In One Basket: How Will Klout Survive Twitter?
Last week, Mashable reported on Evan Williams announcement at the Web 2.0 Summit in San Francisco that they had their own version of Klout. And who’s surprised by that? After all, when you log into the Twitter, you can see that there are suggested follower lists (perhaps a better recommendation system than the infamous Suggested […]
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