Archive

Category: Social Media

Network Solutions

It’s Not Information Overload When You Can Control It.

This is a cross-blog post from Network Solution’s Solutions Are Power website that I guest wrote. Originally posted on SolutionsArePower.com on May 7, 2009. One of the most common issues surrounding social media these days is trouble we’re having getting our message across through the noise. Everyone is online using sites like Twitter, Facebook, YouTube, Flickr or […]

Marketing

Why Did The KFC Chicken Cross the Road? Because They Had PR FAIL

Once again a big brand name has fallen ill in the world of public relations and in the face of a growing crisis. At one point it was JetBlue, then it was Motrin, and now it has become fast-food giant Kentucky Fried Chicken. You may have heard that the restaurant chain recently promoted its grilled […]

Social Media

Vroom Vroom Party Starter! The Virality of the Web

Do you remember this past Super Bowl where there was a Budweiser commercial featuring Conan O’Brien? Well they started airing it again on TV recently and after seeing it again, it got me thinking about how the web has made it so that anything is no longer subjected to being seen in a specific area, […]

Social Media

Measuring Social Media

Today the Interactive Advertising Bureau released its 2009 Social Media Metrics Definition Guide and it has some interesting definitions on how people and companies can gauge their programs/campaigns effectiveness. It should be noted that the IAB is looking at this from the perspective of advertising. According to them, the reason for this new guide is […]

Social Media

A Deep Dark Secret About Blogging

Okay, I must confess that there’s a secret that I’ve hidden away from everyone. It’s not a life-altering secret, but I’m afraid that I need to come clean: I don’t read blogs on a regular basis. There’s no need for me to do that. Allow me to explain… While I have a lot of blogs […]

Marketing

Hiring for college credit. Be a Twintern.

Help wanted. That’s how the post appeared. If you looked at today’s edition of the New York Times, there was an article where Pizza Hut is looking for a social media intern. Basically they’re looking for someone who knows social media & is very familiar with Twitter. There’s a couple of issues that I have […]

Social Media

‘Tis the end of Twitter’s relevance. Start racking up your numbers.

Everyone on Twitter has been talking about it. Even the mainstream media has been aglow over this fascinating new story. In case you didn’t know, actor Ashton Kutcher is waging a battle with television titan Ted Turner and CNN over who can reach 1 million followers first. Consequently, other celebrities that were on Twitter decided […]

Social Media

Sponsored Controversy – Chris Brogan was in the clear

In December 2008, renowned marketer and public speaker, Chris Brogan wrote up a blog post about how he was given $500 from IZEA on behalf of KMart and just after disclosing this and writing a blog post about his experience, people were criticizing him on how he wasn’t being unbiased and essentially was paid to […]

Social Media

Over 20 startups later & so goes Startup Weekend San Francisco

Last night the San Francisco tech community gathered at the Microsoft offices to conclude the 55 hour marathon that has become known as Startup Weekend. It all started on Friday night and when it was all said and done, over 20 groups had created startups and present it to the group. The video above (and […]

Social Media

Dear Google: Don’t Buy Twitter.

I ran into a good friend at this year’s Web 2.0 conference & expo here in San Francisco and while talking to her & a couple of her friends, I was asked about my thoughts on whether it’s a good thing for Google to be acquiring Twitter. My response? It should not happen. Just why […]