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Category: Social Media

Social Media

#CNNFail: Why Traditional Media Is Failing to Understand The Web

While I think this may apply to all the major networks and forms of traditional media, I think the brunt of this is probably directed towards CNN, since apparently on Twitter, it’s created a whole new trend called #CNNFail. When someone typically says “Fail” these days, it usually means that a specific product, brand, service […]

Marketing

Does Social Media Influence Travel Decisions?

A recent tweet by Nathan Kam, a PR executive on behalf of a tourism organization, asked whether social media played any part in the decision making process of determining where people stay, visit or what they do on their next vacation. My response? Yes, social media absolutely plays a big role in how people make […]

Marketing

Why The San Francisco MUNI System Needs To Be Online

I’ve lived here in San Francisco for nearly a year now and everywhere I’ve gone in the city I’ve ridden the public transit system known as MUNI. It’s an alright mode of transit when you want to get from point A to point B, but the one thing that I’ve noticed is that it’s hard just […]

Marketing

It’s A New Adventure With A New Twitter Handle

Nearly three years ago, I started using the microblogging service known as Twitter and back then I was stuck on the fact that anonymity online played a big role in how “cool” you were. So compromising my need to have my “coolness” plus some recognition of who I was, I came up with the Twitter […]

Apps

Lil’ Grams: It’s TheKnot for Families to Cherish Precious Memories

Capturing the moment of your precious children is always a key thing for any parent. Whether it’s your first child or an additional bundle of joy in your household, I’m betting that you’re going to have friends and family knocking down your door to get a peek at the newborn, right? And then you’re going […]

Marketing

Artificial Communities Suck. Let Your Community Grow Naturally.

If you’ve been looking at the future of social media, it’s not about the tools or the tactics on engaging your customers. It’s your customers engaging each other. This was the central theme that was offered by Chris Pirillo in his presentation during WordCamp last Saturday. When you’re trying to build a community, it’s not […]

Marketing

Managing ROI for Community Managers

 Graphic credit: Buzz Canuck Earlier this month, I responded to a question that was posed by a friend on Twitter about her role as a community manager. There was an issue about determining what return on investment (ROI) there is for having a community manager working within a particular company. Is there one? Shouldn’t we […]

Marketing

Value Relationships, Not Get Twitter Rich Schemes

I thought I had covered this issue in a previous post, but looking back I don’t think as adamantly as I had hoped, but with recent issues surrounding Twitter, it seems that I might need to be a little bit more vocal. As you know in the past couple of months, Twitter has become the […]

Marketing

Case Study: Haamonii Shochu & The Social Media Experience

Last night at the Social Media Club (#smcsfsv) monthly meeting, I took part in perhaps the most interesting discussion that I’ve had since I’ve arrived in San Francisco. The topic of the conversation was about the “Social Media Ecosystem” and it was led by Ravit Lichtenberg, Founder and Chief Strategist of Ustrategy LLC, and who is an […]

Social Media

How To Use FriendFeed To Disrupt Twitter’s Noise

During a discussion that I had with Brian Solis and Shashi Bellamkonda earlier this month, an interesting topic came up that led to me to write this post. One thing that has become apparent on Twitter is that there is way too much noise. How can people break through the clutter and get their voices […]