Archive
Category: Social Media
Crowdsourcing Your Employee Requirements.
Last week while walking through the streets of San Francisco, I was reading a tweet by Forrester Research analyst Jeremiah Owyang that stated electronics retail giant Best Buy was looking to hire a digital strategist. Immediately I clicked on the link and read something amazing: they were looking for someone who at the very least […]
Why Are You Still Spending Money Offline?
I’ve always been a die-hard promoter of the Internet. I’ve loved working on campaigns and telling people why they need to be marketing in the online space for several years and truly enjoyed its scalability and the advancements that have been made. Supposedly that makes me an evangelist? Well in the right context, I would […]
Crispin Porter + Bogusky Going For Purpose Than Design Is A Smart Move
Announced just this month, world-famous agency Crispin Porter + Bogusky (CP+B) have created what is probably the most social that I’ve seen an agency become thus far. When is it that all agencies will fully embrace social media? In the case of CP+B, they seem to acknowledge that conversation is something they can have some […]
Is It Better To Be Retweeted or Have Comments?
I’ve written over 400 blog posts since I’ve started this project and I’ve noticed a couple of things: Depending on the topic and headline, my blog posts are sometimes retweeted on Twitter. I have received a decent amount of comments on this blog – not to the standards of Mashable or TechCrunch, but a few. […]
The Holy Grail: Having A One-Stop Shop For Online Marketing
Last week I received a great Facebook message from Michael McCarthy and it got me thinking a bit. Essentially he’s starting his own retail business after apparently leaving Nestle USA and asked me for some insights. He was looking for some form of technology that was a “one stop marketing portal that will help manage […]
Got Whuffie? Then You’ve Got Social Cred
I probably didn’t need to buy this book. I’m serious. I probably didn’t. I’ve heard so many good things about Tara Hunt, the author of The Whuffie Factor, on her speaking and presentations and how awesome they are. So when I finally got a chance to hear her speak, it was about five of the […]
Changing the Paradigm of the Status Update
A while ago, I saw an interesting idea by Brian Solis on Twitter which I didn’t manage to mark as a “favorite” unfortunately, but the principle was rehashed during a panel discussion at TWTRCON in San Francisco last month. That idea was the evolution of the “status update” or more importantly how should Twitter’s trademark […]
Does YouTube Deserve To Be Playing In Hulu’s Court?
When I think about user-generated video content, the first place that I go to is YouTube. Where do you go? Isn’t that what the core competency of YouTube is to be? A holding place for video enthusiasists to publish their home videos, event coverage, and other stupid stuff they’ve filmed with their friends to post […]
Should Agency’s Be Responsible for User-Generated Content?
In a recent conversation that I had with two different friends from two very different agencies, a topic about how they are responsible for being the “face” of their client on social networking sites and applications. I can see from a company size standpoint how agencies find the need for them to maintain the online […]
Social Media Professionals Teach You Their Secrets In 100 Interviews
In an earlier post that I wrote on Network Solutions entitled “Learning all you can through 100 interviews“, I called attention to the awesome job that three friends were doing with their own “startup project“. Basically the goal for them was to meet and talk with 100 people during the recent South by Southwest interactive […]
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