Archive
Category: Email Marketing
Abusing your database without their knowledge
In the Washington Post business section today, there was a story about how people are complaining to the FCC about their e-mail address being inproperly used in support opposition of the XM-Sirius satellite radio merger. These supposed e-mails were delivered to members of Congress and now the consumer database is pretty pissed. Frankly, this is […]
E-mail Marketing: It’s just not marketing of one
If you’ve ever looked on Monster or CareerBuilders for job postings for anything online, chances are you’ve come across a posting for “e-mail marketing manager”. If so or if you’re currently in this position, then the primary goal is obviously…e-mail marketing. Chances are that you’ll need to work on lead generating, sending out e-mails to […]
Defining the role of a Web Manager
What is a Web Manager? Probably also known as an eMarketing Manager, Interactive Marketing Manager, or perhaps anything else that makes it seem Internet savvy, this client-based position is rather open-ended, in my opinion. First of all, in the beginning days of the Internet, it would seem that a web manager would be responsible for […]
Happy Halloween
Halloween is officially upon us and in the last quarter of 2007, there are a multitude of holidays and special events that we all love…one of them being Halloween. Well one of my former companies has always put together great interactive greeting cards and I thought it would be fun to share them with you […]
Vertical Response Announces Partnership with Google – Better Tracking, Anyone?
Perhaps one of the coolest things in the past few months to hit e-mail marketing – or at the very least a really cool thing, Vertical Response, a third-party e-mail marketing system employed by small to large scale companies throughout the world, announced a partnership with Google to use Google Analytics to better track user […]
Now Just How the Hell Do You Format An E-mail?
E-mail marketing has proven to be a pretty tricky thing in the past few years, especially with people always trying to add all the glamour and glitz, but one thing remains the same: the K.I.S.S. method reigns supreme. When in doubt, “Keep It Simple…”and that’s key. Whether you do it in Cascading Style Sheets or […]
Finessing Your E-mail Message
If you’ve ever sent out a newsletter or any publication via e-mail, chances are that you’re aware of the enormous amount of information on how to best create your e-mail campaigns. However, there are some not so subtle things you need to know as well if you want to take your e-mail campaigns to the […]
Bad Email Practices – Know When to Stop Sending
Late last year I was in the market for a new car and started the process as most people would typically do and signed up to receive quotes on the specific make and model that I wanted. In doing so, I knew that I would receive all these solicitations in my inbox. However, what’s the […]
E-mail scam fakes BBB link…
(The Honolulu Advertiser) — The Better Business Bureau is warning businesses and consumers in Hawai’i and on the Mainland of an Internet scam using the BBB name and a false BBB e-mail address to lure recipients to click on potentially damaging hyperlinks.The fake e-mails were sent from a company in Georgia whose computer system was […]
Top e-mail pitfalls…
As common as they are, there is always something new to learn… Here are some tips of things that you shouldn’t do and was written in an article on B-to-B Magazine that may be of some use when you’re prepping for that next e-mail marketing campaign. DON’T place content below the fold or making it […]