Archive
Category: Email Marketing
10 Ways To Be More Professional With Email
We’re all working professionals, right? You’ve used email before, right? Email. You know, the bit of content that you send out using Gmail, Outlook, Yahoo, Hotmail, and other web programs? What I’ve encountered over the many years of sending emails out back and forth is that many folks just don’t get how to send emails. […]
How NOT to screw up Email Marketing (if doing it yourself)
There are a lot of email service providers (ESP) that you can turn to that will gladly help you send out your mailings to a targeted list…all for a minimal fee. In most cases, it’s best for you to have them help you out, but if you feel that you are up to the task […]
How To Make Sure Your Email Gets Read
Recent blog posts and questions that I’ve posed have seemed to rotate around email marketing strategies. A few of the items that seem to circulate involve the following: Increasing Email Open Rates For you to increase the open rate, the first place you’ll need to look at is your subject line. SPAM and junk filters […]
The evolution of marketing stems from the brand
I had a great lunch with Ernie Mosteller, creative genius of Blattner Brunner, yesterday and everytime I talk to him, I’m motivated and inspired to talk about what’s going on with the world of technology, the Internet and marketing. In any event, the conversation we were having began with a simple question and gradually evolved […]
What You Need to Know About Doing Email Marketing
I just came back from a pretty interesting conference for work relating to our CRM system and there was this presentation on how it integrates with an email marketing application. I find it awesome, and we’re taking advantage of it, but what slightly concerns me is how people expect to put together email marketing. It’s […]
Sending emails with embedded forms – yay or nay?
So as I sit here typing away on my laptop and hoping that our hosting provider will grant me the right permissions to properly read a PHP script on a webpage and process it correctly, I thought I’d leave a quick blog here about some of the latest challenges that I’ve come across with respect […]
Bad Yaari: Social spam isn’t okay
So I get an e-mail today from one of my contacts in my GMail with the subject line: XXX sent you a friend request on Yaari… and so I decided to check it out. What’s Yaari you ask? Well I honestly don’t know myself. The website says that it’s a social networking sites for Indian […]
ROI of requiring user registration online
I’d like to offer my two-cents on an article featured on Techmeme but displayed on Publishing 2.0 in regards to what’s the point of having user registration on a site? Does it ultimately lead to any real benefit for the users? At one point, when you had password protected sites/user registration, there was an aura […]
BtoB Magazine: Email Outlook in 2008
I looked online at the BtoB website and came across an article about what they foresee as the 2008 email outlook. Basically it’s just more of an evolution of what people have already been doing for their email marketing campaigns. What are the four points that BtoB is making? More CRM integration Increased usage of […]
How social can you be to influence someone?
So while I was on Twitter early this morning, I came across this post where Shiv Singh had written an article/paper on why people and companies should “Think Social Influence Marketing in 2008” and after reviewing it, it definitely makes a lot of sense…and when you read it yourself, you’ll probably think that it’s common […]