Ken Yeung

My Two Cents

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Marketing

DMNews: The Week in Stats

So jumping back on the bandwagon over my previous entry about the POST method, I happened to read the December 3 edition of DMNews and found some interesting statistics on social media and what people are doing. Here are a few snippets of what it said: 78% of marketers see social media marketing as a […]

Social Media

Are you caring about your social life?

I just read The Key to Creating a Social Strategy written by Josh Bernoff with Charlene Li, Cynthia Pflaum, and Scott Wright and published through Forrester Research and I highly recommend it for at least some light reading. It delves into the whole concept of a “systematic approach to social strategy” and something that many […]

Social Media

Search for your political vote

Just read an article from Techmeme that was posted in the New York Times today about how politicians running for their party’s nomination are heading to Mountain View, California to reach out to the people of Google to spread their message about why they should vote for them in the presidential primary. The article talks […]

Social Media

Is Lyro worth all the hype?

So earlier this week, I read about a new social network for business professionals similar to LinkedIn and so I thought that I’d be an “early” adopter and register and be a guinea pig for this new site. Here I am, thinking that it would be a profile page that you could network with and […]

Marketing

From Twittering thumbs to extreme Utterances and to Seesmic expressions: the Evolution of Communication

I’ve noticed over the course of the past few weeks, there has been a huge evolution in how people communicate in the digital age. If you’ve been on your cell phone and also on the Internet, then sending and receiving text messages isn’t anything new and is used quite often by the younger generation (those […]

Email Marketing

Abusing your database without their knowledge

In the Washington Post business section today, there was a story about how people are complaining to the FCC about their e-mail address being inproperly used in support opposition of the XM-Sirius satellite radio merger. These supposed e-mails were delivered to members of Congress and now the consumer database is pretty pissed. Frankly, this is […]

Apps

Something’s ironic about this webpage…

Does anyone notice anything funny about this website or is it just me? Michael Vick, former quarterback for the Atlanta Falcons surrendered earlier today to begin serving his sentence for cruelty and neglect towards the dogs he had…he pled guilty to dogfighting. But when you go to the website on a local CBS affiliate (CBS […]

Marketing

Microsoft wants to know you’re behaving

In recent weeks, there has been much discussion about how Microsoft is trying to buy out Facebook and take it over, but ultimately resigned itself to buy a minority stake. Moreover, as part of that agreement, Microsoft will be allowed to serve its own ad model on Facebook and instead of a traditional role as […]

Marketing

Common sense when developing a website

I’m a little very much perturbed about the state of how people are so lazy when designing websites. Yes, I probably shouldn’t talk because I haven’t walked a mile in their shoes, but I have used their products and I must say that it’s insulting to the average user. First of all, why would you […]

Marketing

DM News: The Week in Stats

Here are some fascinating bits of statistical news you might be interested in… US Mobile Advertising Forecast $1.4 billion – size of mobile ad market in 2012 $2.1 billion – a-sponsored directory assistance calls in 2012 91.7 million – number of mobile internet users in 2012 Source: The Kelsey Group Percentage of US consumers that […]