My Two Cents

Insights From the Crossroads of Tech and Business

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  • More marketers tapping in to blogs…

    By Kim HartWashington Post WASHINGTON — When Nokia Corp. released its camera smartphone last fall, the marketing campaign cut back on news releases and flashy ads. Instead, the company sent sample products to 50 tech-savvy amateur bloggers with a passion for mobile phones. The tactic paid off, as word spread online about the N-series phone,…

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