Ken Yeung
My Two Cents
Page 84
← Back to startGetting back to basics. What you need to get online.
Often times we think that it’s easy to establish a web presence. But perhaps there are those individuals and/or companies who are just starting off and think that there’s just too much information out there that they simply don’t know where to begin. The great folks at Network Solutions have put together an online video […]
My experience with Twitter: a collaboration of tips
I use Twitter practically every day for business, personal, and professional reasons. In many of my previous posts, I’ve stated that the use of Twitter is not simply to let the world know “What are you doing”, but a means of continuing a conversation. For marketers interested in using Twitter, I’ve scoured on Google and […]
Economics can cause a shift in interactive strategy
With the current times, people are starting to shift their priorities and economic resources. As businesses seem to want to slim down their marketing efforts, one notable effect is the transition from print and traditional media to more online/interactive efforts. In a study by eMarketer.com and Epsilon, more than 6 out of 10 marketing officers […]
Becoming an interactive political pundit
What a political season we’re having in the United States this year. From the economic collapse of the financial sector to high oil prices, broken mortgages, waging wars in other countries, and perhaps a worldwide recession, people are starting to get worried (or rather they already are). So with today’s scheduled presidential debates in Mississippi […]
How To Make Sure Your Email Gets Read
Recent blog posts and questions that I’ve posed have seemed to rotate around email marketing strategies. A few of the items that seem to circulate involve the following: Increasing Email Open Rates For you to increase the open rate, the first place you’ll need to look at is your subject line. SPAM and junk filters […]
Twitter can be used as a marketing tool
A lot of forums that I peruse that talk about social media and marketing have typically displayed a common question: “Can Twitter be used as an effective marketing tool?” I say that it can and it should be used. It’s just another way to form and shape the conversation people are having about you and […]
If you’re not sharing, then why do we care?
In this day of viral marketing and social technology, when you have website redesigns, it used to be prudent to simply have at least one of three things on your website to show you were in touch with the latest technology: Print this page Email this page Save this page Now, people expect more…much more. […]
Take It From Mike, It’s Important To Be Consistent
I have been connected with Mike Davis on Twitter for the past few months and just today I had the pleasure of interviewing him for my series “People’s Marketers Need to Know“. We met at a local coffee shop in San Francisco where we engaged in a pretty colorful conversation that we talked about product […]
The two faces of Facebook
Being an interactive marketing evangelist, one of the big things that I’m having issues with resolving is how to use Facebook as a marketing tool for an individual. On a personal level, Facebook can be a typical social network site like Myspace or Friendster. However, for marketing professionals using Facebook, it can easily become a […]
Are Facebook pages worth anything?
A while ago, I was sitting and talking to one of my co-workers and they asked me a simple, yet interesting question: “What benefit do we get for having a Facebook presence?” After being asked this question, I had to figure out the best way to respond. My common answer is that it depends on […]
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