Ken Yeung
My Two Cents
Page 83
← Back to startSocial Media is not REactive. It’s PROactive
Last Thursday I had a great meeting with Rohit Bhargava here in San Francisco as he was in town to further promote his book Personality Not Included. During one of our discussions, I happened to bring up the question: “Should brands engage in social media proactively rather than reactively?” It’s interesting that one point that […]
There’s a Difference Between Marketing and PR. Leave Social Media out of It.
Last night I attended a panel discussion at the Horn Group in San Francisco which featured some interesting folks on the dais. The topic of the discussion: “Is Social Media Killing PR?” I don’t think that it is and simply because social media along with other interactive media are merely tools designed to support the […]
Case Study: Promoting a brand through social media & widgets
Washington, DC is known as the nation’s capital, but also has tried to extend itself beyond the travel and tourism clutter and become a popular destination…and for good reason. It has historical monuments, world-famous museums, international cuisine, galleries & theatres, embassies, and much more. But what has DC done to help promote it online? Aside […]
The Internet: the 21st century newspaper
I recently got a landline at my place and within a few days started receiving telemarketer sales calls. What is so surprising is that I received at least three separate calls from the Mercury News in which they were soliciting me to sign up for a one month trial period where they could survey me […]
“If you’re pumping out good sh*t, people will follow.”
From this year’s Web 2.0 Expo in New York, WineLibrary.TV’s own Gary Vaynerchuk was on stage talking about how you can optimize your personal brand through the use of social media. You’ll learn much about how to extend your branding and he’ll demonstrate how his site has been successful and what other ideas you should […]
Make the Internet work for your business
If you’re trying to start building your web presence, then chances are that you’ve heard of Network Solutions and the array of services that they offer, perhaps most notably being a registrar of domains. They are also pretty well known for trying to support small businesses in their effort to get their web presence off […]
Do you trust people online like you would offline?
I’ve been ranting on this blog about how you should be authentic when you interact with people online either via email, blogs, websites, or any other web means. Quite recently, I received an epiphany about being authentic. Currently while in-between jobs, I’ve gone through several recruiters (which will remain nameless for the sake of this […]
My rebuttal on “Who Owns Social Media”
So earlier tonight, I attended Chris Heuer’s Social Media Club at the offices of CBS Interactive. The topic of tonight’s session was “Who Owns Social Media” and had a panel of public relations, advertising, and marketing folks moderated by Seesmic’s own Cathy Brooks. The discussion seemed to center on the differences between marketers and folks […]
Your analytics can provide you with info on your content
About a week or so ago, I saw a tweet on Twitter from my friend Shashi, Network Solution’s Social Media Swami, with an interesting dilemma: he saw on that people were coming to his blog after searching for the phrase “what does interspersed mean”. Interestingly enough, what he said caused me to write this post. […]
Getting someone to deal with the web. Don’t deal with it yourself.
About a couple of years ago, I attended a tourism marketing seminar at George Washington University in Washington, DC that targeted specifically destinations and their online marketing programs. There were representatives from the Department of Commerce, Annapolis, Virginia, Massachusetts, and even Washington, DC. One of the items that came up was that people in destinations […]
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