My Two Cents

Insights From the Crossroads of Tech and Business

Latest Posts

  • Learning to measure your campaign’s success…

    Have you ever wondered how to determine how successful your campaign’s performance is? Chances are that the most common measures of a campaign’s success is through online sales, travel bookings, customer feedback, or an increase in a particular webpage’s page view/unique visitors, etc. But in a case study published on MarketingSherpa.com, they answer this tough…

  • Late Jumping on the Bandwagon…

    Just today, AOL announced that they have partnered with News Corp.’s 20th Century Fox, Sony Corp.’s Sony Pictures Home Entertainment, NBC Universal’s Universal Pictures, and Time Warner Inc.’s Warner Bros. Home Entertainment Group to provide video downloads online. But apparently this is just another step in the direction that many other companies have done already.…

  • Blogging for Business…

    In reading the news online these days, I happened to stop by CNN.com on my usual journeys across the information superhighway and there was this article about Michael Arrington and his blogging that has led him to become famous and apparently successful…all through blogging. He’s one of the more prominent and well-known individuals out of…

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  • Who can topple the powerhouse MySpace?…

    If you’ve been on any social-networking site for the past few years, you’ll know that there is a lot of hype about MySpace.com and there’s been good news and bad news. Now is this an advertiser’s dream come true? You have a site where young adults at least between 16-25 years are on this site…

  • Politicizing the Internet…

    In today’s business section of the Washington Post, there was an article about how lobbyists on K Street are utilizing the Internet to draw supporters to lobby for their issues. It’s apparently big business, if they can fine tune their message. The point is that lobbying firms put up online ads inviting “supporters” to sign…

  • Knowing your e-mail…

    eMarketer.com recently posted the latest research regarding e-mail marketing statistics — including open, bounce, and unsubscribe rates. According to these statistics, on average, there is a high number of successful deliveries within the US when it comes to e-mail marketing. One has to question whether this report was done using a mixture of companies who…

  • Staying safe online…

    In a September 2006 edition of Consumer Reports, they highlighted the safety of those on the Internet along with a rating of the Best Tools to Stop Virsus, Spam, & Spyware. In case you haven’t learned yet, there are seven (7) steps for you to take to ensure your security, according to Consumer Reports: Enable…

  • Searching for Hawaii — Part III

    Unfortunately, if you’re beginning to learn how to do SEA, I would probably suggest starting out with Google AdWords instead of Yahoo! Search Marketing. While Yahoo! has a slightly larger network with regards to SEM, it’s not an easy user interface. For one, you can’t create the account yourself — you will need to physically…

  • Searching for Hawaii — Part II

    You don’t necessarily need to pay hundreds or thousands for the latest software to help you with this SEA program. Although, may I suggest that you take a look at WordTracker and if you have budget for it, go ahead and get it. It’s what some of the great search marketing folks use to help…

  • Searching for Hawaii — Part I

    From my experience, the amount for the SEA spend varies according to client and this is also true across geographical locations. There seems to be an unsupported trend that companies in Hawaii do not wish to spend substantial dollars for any online marketing program, while companies in Seattle or Chicago are willing to spend millions…