My Two Cents

Opinions at the Intersection of Business and Technology

Latest Posts

  • Staying safe online…

    In a September 2006 edition of Consumer Reports, they highlighted the safety of those on the Internet along with a rating of the Best Tools to Stop Virsus, Spam, & Spyware. In case you haven’t learned yet, there are seven (7) steps for you to take to ensure your security, according to Consumer Reports: Enable…

  • Searching for Hawaii — Part III

    Unfortunately, if you’re beginning to learn how to do SEA, I would probably suggest starting out with Google AdWords instead of Yahoo! Search Marketing. While Yahoo! has a slightly larger network with regards to SEM, it’s not an easy user interface. For one, you can’t create the account yourself — you will need to physically…

  • Searching for Hawaii — Part II

    You don’t necessarily need to pay hundreds or thousands for the latest software to help you with this SEA program. Although, may I suggest that you take a look at WordTracker and if you have budget for it, go ahead and get it. It’s what some of the great search marketing folks use to help…

  • Searching for Hawaii — Part I

    From my experience, the amount for the SEA spend varies according to client and this is also true across geographical locations. There seems to be an unsupported trend that companies in Hawaii do not wish to spend substantial dollars for any online marketing program, while companies in Seattle or Chicago are willing to spend millions…

  • What kind of website are you?…

    Recently I went online to templatemonster.com to take a look at the latest work from great web designers — just to brush up on my “competition” and see how I can improve my skills to be on their level. Suffice it to say that it might take me a little bit longer to even get…

  • Hello Mylo…

    Jumping off the previous post about 18-25 year old marketing, Sony once again has it down and is taking advantage of the Internet connectability of this demographic. Launching in September (within the United States), the electronics giant plans to release mylo (short for “my life online”) and it claims to have all the features of…

  • Time to make things easier for those young people…

    Once again, someone has the notion to do a report about how much of an economic impact the 18-25 year old demographic (affectionally called “Generation Y”) is going to have on business. Not only are Gen Y’s highly targeted for television, radio, movies, advertisements, and other assorted products, but according to the Colorado Springs Business…

  • AOL’s quest for the holy grail…

    Well apparently AOL wants money badly, even though they’re legally entitled to it. According to an article in the Associated Press, the media giant wants to send in bulldozers to a family’s backyard to search for a spammer’s gold. Excuse me? In a $12.8 million settlement with Wolfgang Hawke – an infamous Internet spammer —…

  • Fighting Online Advertising Fraud…

    Becoming more prevalent in online advertising these days is click fraud. In an August 9, 2006 article on AdWeek.com, several leading advertisers are starting to insist that web publishers “provide audited metrics” within a year’s time. With fradulent impressions being registered by Yahoo! Search Marketing and Google AdWords, among others, this comes as no surprise…

  • Now if only I had Wi-Fi in MY neighborhood…

    Google once again struts its muscle around town by offering its hometown city of Mountain View, CA free wireless Internet capability (Wi-Fi). Those generous folks will make this town in Silicon Valley one of the largest metropoliltan areas in the United States with Wi-Fi access. So, if you’re in the neighborhood and you want to…