Author
Ken Yeung
Battered & Bruised, Google Needs To Show Google+’s Value To Businesses
In my last post, I gave an overview on Google+, Google’s latest foray into the social media world and something that continues to need innovation in order to compete with the likes of Facebook, Skype and a slew of other social services currently on the market. Also in that post, I highlighted some things I […]
Google+ Isn’t Just Another Social Network, But It’s No Facebook (yet)
We never thought this day would arrive. But it seems that Google has finally figured out how they are going to enter the social scene and has unleashed their “Facebook-killer” known as Google+ (pronounced “Google Plus”). Earlier this week, the search engine giant released its latest social product. Off the heels of failed services like […]
Turntable.FM: Addictive To Use, Promising For Artists & Disruptive
One of the most addictive startups to emerge in the past few weeks has not focused on location, Twitter, Facebook or gaming. Well, okay, maybe a bit about the last part, but the basis for this startup is centered around music. It’s called Turntable.fm and has been flooded by requests for people interested in joining […]
The Transformation of Online Advertising To Social Advertising
Recently I’ve started to delve into Facebook’s advertising platform. Initially it struck me a bit confusing as I tried to look at setting up a campaign. Normally if you were going to create a campaign, you’d focus on the keywords and your daily price on what you feel comfortable bidding on. But instead, Facebook’s ad […]
The Dark Alley Dealings On Influence & What We Hope The Scores Really Measure
I’ve been talking a lot about influence on this blog. Lord knows that I have and yet this post is going to talk about influence once more. Why? Because I feel that it’s important for me to focus on one standing issue surrounding one’s influence: it’s NOT simply just a score that you can measure […]
Keeping (or is it Kiip’ing?) Your Audience In Play Using Relevant Rewards
I’ll bet that you’ve played some sort of game on your phone, tablet device or even a laptop. And I’m betting that you’ve also probably played either Angry Birds or even Farmville. I’ll admit that I’ve placed the former, but what’s annoying is that on the Android marketplace, there Angry Birds version is filled with […]
Buying & Selling On Empire Avenue: The Stock Market Approach To Influence
We all love playing the stock market. Here in Silicon Valley, companies love the stock market even more when their business begins the process of going public and getting ready for their Initial Public Offering (IPO). While a majority of people are probably interested in and have the capability of playing the stock market for […]
Thoughts On Google’s +1 and The Gamesmanship of Search Marketing
In my last post, I alluded to Google’s +1 service as part of the search engine’s attempt to become social. While that post was primarily meant to briefly call out +1, the more that I thought about it, the more it seemed that it should be its post. Why? Because there are some issues at […]
Google’s Social Strategy: If We Can’t Figure It Out, Then We’ll Make Everyone Pay
Word leaked out a few weeks ago about Google’s latest attempt at a social strategy: it would make sure that its success would be on the backs of their employees. Wait, what? Yes, Google’s efforts to develop a social strategy or at least have a product be launched without crushing it months later will be […]
Going Colorblind: How An App Once Had Promise, But Left Customers Confused
The world is full of promise. There are a lot of talented individuals waiting to produce the next Facebook, Twitter, YouTube or Foursquare. It is the understanding that investors and people who want companies to succeed will pick the ones that will show promise and that people will understand. And here in Silicon Valley, we […]
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