Archive
Tag: Generative AI
Adobe Express Isn’t a Creative Tool. It’s Connective Tissue.
At almost every Adobe announcement lately, something slips in near the end: a mention of how the latest AI innovation connects to Adobe Express. Not as a headline. As a footnote. The app—formerly known as Adobe Spark before Adobe rebranded it in 2021—keeps showing up at the edges of bigger news, whether it’s Acrobat, Firefly, […]
This Adobe Sneak Uses AI to Rethink the Personalized Web
Cookies have long been the default tool brands reach for when personalizing the web. For over 30 years, small text files stored in browsers have given companies a window into how users move across the web—and a way to tailor ads and content accordingly. But privacy regulations such as GDPR and CCPA, restrictions in browsers […]
Microsoft Has a Faster, Cheaper Version of Its Best Image Model
Microsoft isn’t slowing down in its push to develop its own lineup of homegrown AI models. On Tuesday, the company announced a variation of its text-to-image model called MAI-Image-2-Efficient. While both provide photorealistic and expressive images with reliable in-image text, the new model is designed to be 22 percent faster and four times more efficient. […]
With Prompted Playlist, Spotify Wants AI to Understand the Moment, Not Just the Genre
Sitting down to write this article, I found myself thinking about the music that would put me in the right frame of mind to tell this story. My usual go-to playlist often does the job, but sometimes the moment calls for something more tailored. I know the feeling I’m chasing—but pinning it down by artist, […]
JWX Acquires AI Video Startup Aug X Labs, Folding Augie Studio Into Its Enterprise Media Stack
Aug X Labs, the creator of AI-powered video app Augie Studio, has been acquired by video technology firm JWX. Financial terms were not disclosed, but the deal includes the full retention of Aug X Labs’ team, with co-founders Jeremy Toeman and JT White moving into executive roles once the deal closes. In addition, because JWX […]
Microsoft Adds Entra Agent ID to Agent 365 and Expands Entra with AI Security Copilot and Network Protections
As Microsoft continues to guide companies towards becoming Frontier Firms, it is ramping up security innovations. Anticipating the growing role of AI agents in the enterprise, the company is updating Entra, its identity and access management solution. Entra’s Agent ID is now a central component of Microsoft’s new Agent 365 platform, and the software maker […]
68% of Companies Use AI, but Frontier Firms Are Driving Real Enterprise Impact
Seven months ago, Microsoft introduced the concept of the Frontier Firm, arguing that AI would fundamentally reshape the enterprise. Its research predicted that within two to five years, most companies would be well on their way to becoming AI-native. Now, a new Microsoft-commissioned study by IDC offers an early look at that trajectory—and how closely […]
Adobe Firefly Adds AI-Powered Soundtrack and Speech Generation
First, there was image generation in Adobe Firefly. Then came video, sound effects, and audio translation. Now, Adobe is adding two new capabilities to its generative AI platform: soundtrack and speech creation. “The introduction of the Generate Soundtrack application and model from Adobe…is the first model that allows you to generate instrumental soundtrack that you […]
Adobe LLM Optimizer Targets Generative AI Content Discovery
Adobe has launched its LLM Optimizer, an application that brands can use for Generative Engine Optimization (GEO). Initially unveiled in June, this now generally available tool can monitor AI-driven traffic and improve discoverability on AI-powered chat platforms and browsers like Google’s AI Overview and Perplexity. The LLM Optimizer is available either as a standalone application […]
Meet the 40 Startups Named to AWS’ 2025 Generative AI Accelerator
Amazon Web Services (AWS) has selected the startups that will participate in its generative AI accelerator (GAIA). The third cohort comprises a diverse mix of companies from software, life sciences, healthcare, media and entertainment, finance, professional services, manufacturing, cybersecurity, legal, robotics, and education sectors—all with one thing in common: they are utilizing AI. “This year’s […]