Archive
Tag: Mobile Marketing
Adobe Brings Professional Mobile Video Editing to YouTube Shorts Creators
In September, Adobe brought Premiere to the iPhone. Now, it’s proving just how capable that mobile editor can be. This week, the company announced a new partnership with YouTube to help creators produce more polished Shorts. Through the Premiere mobile app, users can access exclusive effects, transitions, templates, and presets, and publish directly to YouTube […]
Expedia Morphs Into A Travel Data Platform, With New Apps And Planning Tools
In the days before the rise of Airbnb, Kayak.com, Hipmunk, TripIt, and a slew of other travel-related services, three dominant forces dominated the travel industry: Orbitz, Travelocity, and Expedia. They still remain in operation today, but much of the spotlight has been shone on the likes of Kayak and Airbnb, with the latter being defined as a “decacorn”—a startup […]
“Think Different”, Indeed. How The iPhone Changed The Rules of Communication Dramatically
The way we’re communicating with each other has changed a lot over the past few years, but nothing seems to have made us look at our communication on the go more than the introduction of the Apple iPhone. Since its introduction in 2007, the iPhone has made a huge dent in the handset market. In […]
Keeping (or is it Kiip’ing?) Your Audience In Play Using Relevant Rewards
I’ll bet that you’ve played some sort of game on your phone, tablet device or even a laptop. And I’m betting that you’ve also probably played either Angry Birds or even Farmville. I’ll admit that I’ve placed the former, but what’s annoying is that on the Android marketplace, there Angry Birds version is filled with […]
Tips For Building A Mobile App & Why You Want To Have One
Chances are that you have a smartphone. And I’m not just talking about an iPhone, but also an Android device, Blackberry or even a Windows Phone. And you’re probably using it for something way more important than simply making a phone call. Just this weekend, Apple announced that it sold it’s 10 billionth app from […]
Building A Long-Term Brand Strategy With Mobile & Virtual Games
Earlier this week, I had a great conversation with my friend and founder of the MIX Agency, Vanessa Camones, at the Web 2.0 Expo here in San Francisco. During this conversation, we were speaking about a new company that was launched during the event that focused on building games across a variety of platforms. It […]
Look Beyond Mobile To Put “New York” To Work
Earlier this week I happened to catch a commercial for VH1’s new reality show called New York Goes To Work where one of the former contestants on season one of Flavor of Love is out to try and do some form of work and if she does a good job, she’ll win $10,000, but not, she gets […]
Mobile usage isn’t the same for all in the US.
In a recent study published on eMarketer, it seems that the mobile usage in the United States isn’t as high as you might imagine it to be. According to the National Center for Health Statistics (NCHS), in 2007 only 15% of all households were wireless or mobile-only – with the adults constituting 13.7% of the […]
South by Southwest Attendees: Organize!
The 2009 South by Southwest interactive (SXSWi) conference is rapidly approaching and this past weekend I had a crazy idea that I’d actually attend this year. Why? Because I’ve heard about some great networking parties that take place and that you basically have a great time. The keynotes and interviews were pretty interesting and one even […]
Text Messaging: A powerful medium…if you follow through
If you have a mobile phone, you’re aware of text messaging – those wonderful 160 character messages that people can send to one another and for mass distribution of information. Mobile marketing is perhaps one of the best (but probably underused) methods of interactive marketing and with the introduction of microblogging applications like Brightkite, Twitter, […]
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