Microsoft’s Pre-emptive Strike

In perhaps a rather successful coup for Microsoft’s online advertising arm, they announced yesterday that they would be the primary online ad-serving resource with respect to their text ads on user-generated web content giant DIGG. To the common user, it may not be a real difference but this has helped Microsoft to unseat the SEM behemoth, Google, and take away a real treasure. Could this be something much bigger?

Ken Yeung (A) Avatar

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