Microsoft’s Pre-emptive Strike

In perhaps a rather successful coup for Microsoft’s online advertising arm, they announced yesterday that they would be the primary online ad-serving resource with respect to their text ads on user-generated web content giant DIGG. To the common user, it may not be a real difference but this has helped Microsoft to unseat the SEM behemoth, Google, and take away a real treasure. Could this be something much bigger?

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About the Author

Journalist | Content Creator | Digital Marketer

Ken Yeung

With 20 years of experience in content strategy, project management, and journalism, Ken is a veteran digital marketer. Prior to that, he was a reporter for VentureBeat and The Next Web, as well as Flipboard’s Assistant Managing Editor. Ken is passionate about storytelling and enjoys deciphering the latest technology and business trends. He enjoys photography, startups, traveling and meeting new people.

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