Archive

Tag: Twitter

Marketing

My experience with Twitter: a collaboration of tips

I use Twitter practically every day for business, personal, and professional reasons. In many of my previous posts, I’ve stated that the use of Twitter is not simply to let the world know “What are you doing”, but a means of continuing a conversation. For marketers interested in using Twitter, I’ve scoured on Google and […]

Marketing

Twitter can be used as a marketing tool

A lot of forums that I peruse that talk about social media and marketing have typically displayed a common question: “Can Twitter be used as an effective marketing tool?” I say that it can and it should be used. It’s just another way to form and shape the conversation people are having about you and […]

Social Media

Twitter is more than just “I’m brushing my teeth”.

I recently came across a new social network set up by the marketing guru Seth Godin aptly named Triiibes. While open by invitation only until October, I was privileged to be selected as one of the lucky individuals to gain access to this closed network. There was a forum posting recently entitled “How Useful is […]

Social Media

Don’t get picked off online. Protect your brand.

Following the latest trends online, companies should be aware that with the latest and greatest applications created online, there is a chance that their brand will be hijacked by pseudo-employees who will circulate around the network making it seem that their information is legit, when it’s not. Take, for example, the latest story to affect […]

Marketing

Racing to be first might not always be the best

I happened to read an earlier post on MSNBC featuring Mashable.com editor Adam Ostrow talking about how people can become overloaded by all the different web 2.0 startup applications emerging practically every day. Perhaps what I enjoyed best about this article was this quote that relates to all marketers out there that feel that they […]

Social Media

Twitter takes Summize: But why are we celebrating?

Breaking News! Twitter acquires Summize and adds it to its growing tools of Twitter applications. Wait, why is this so great? It’s good that Twitter has acquired Summize and it definitely complements the services offered by the mobile-text messaging giant, but should we heap praise onto a service that seems to have disabled many of […]

Marketing

Are you down with the “Groundswell”?

Another great book has been written. “Groundswell”, written by Forrester Research social and technology gurus Charlene Li and Josh Bernoff is a phenomenol book that will help guide any company’s social media campaign and strategy. What’s great about this book is that they’ve incorporated the POST method into it. I first heard about this method […]

Social Media

The mighty Twitter has fallen. Who shall rise to take its place?

Over the past several weeks, hundreds of thousands, if not millions of  people have become quite irritated over the service (or lack thereof) by their technology dealer: Twitter. Like a powerful drug, Twitter has made the masses go cold turkey almost immediately for the slow and reduced service that we were all once accustomed to. […]

Social Media

You THINK you know, but do you really know social media?

Thanks to @vanina on Twitter, I’ve found this great video that hopefully explains social media to folks in plain english using ice cream as a tasty and interesting analogy. I’d like to hear what you think about this video, produced by Lee LeFever of CommonCraft.com.

Social Media

Mocking the Twitter gods

Quite recently, a few of my co-workers in jest were asking me every  a ltime they saw me on my blackberry or near a laptop whether I was “updating Twitter”. It’s interesting to hear what people think about Twitter and how some even think that it’s only used to answer the age-old question “What are […]