Archive

Tag: Twitter

Social Media

Just who are spammers trying to kid on Twitter?

If you’ve become quite popular on Twitter or happen to have a rather large gathering of people, then you might know the recent trend of people spoofing your name. A perfect example is what happened to Forrester Research Senior Analyst Jeremiah Owyang. A very popular Twitterer, Jeremiah has amassed a following of over 30,000 people […]

Social Media

Your numbers are lying to you.

Many of you know that I’m a rather “prolific” twitterer. I spend plenty of time on the microblogging application and like to read what’s posted by many of those that I’m following. However, one thing that I’ve grown to accept is that the number of followers and followees doesn’t mean that much compared to the […]

Social Media

A Twestival in San Francisco?

Last night at Paradise Lounge, in conjunction with dozens of other similar events happening throughout the world, the San Francisco Twitter community came together to support Charity: Water, a non-profit designed to help provide clean drinking water to the world. What was this event? Why it was a Twestival? Perhaps one of the biggest events […]

Social Media

What else can you say about using Twitter for business?

I’ve blogged a lot about using Twitter and other social media applications/sites for business purposes, so I’m not going to bore you with a lecture. So if you’re looking for detailed advice on what you should do on Twitter for your company, I wouldn’t rely on Julio Ojeda-Zapata‘s latest book “Twitter means business: how microblogging […]

Social Media

Credibility & Common Sense

Last Tuesday in Mountain View, CA, social media expert Shel Israel gave his only talk about his upcoming book, Twitterville where he talks about the impact of Twitter on the business world. During the Q&A session, someone asked about how they could leverage the microblogging application to their advantage to help promote their expertise.  The […]

Social Media

One hashtag to find them all…#inaug09

We’re rapidly approaching zero-hour here in the United States and the anticipation is growing. People are eager for the moment to rejoice & celebrate when the 44th President of the United States is sworn in. This time it’s something more historic and, while celebratory, is during a dark time in the country with downward job […]

General News

Bookmarks for January 5th

These are my links for January 5th from 13:33 to 14:01: Seven Predictions for 2009 – eMarketer Despite Debate, Brands Find Value on Twitter – ClickZ 25 Signs You’ve Got a Strong SM Consultant or Agency » The Buzz Bin MarketingProfs Articles : This Email Doth Protest Too Much Disgruntled Facebook Employee? Probably Not.

Marketing

Promote self less and value more.

A press release was issued today by self-described “The Powerful Promoter” Matt Bacak that highlighted his recent success on Twitter and Facebook. What’s better than soaring to the top of a popular social networking site? How about skyrocketing to the summit of two of them? That’s the envious position The Powerful Promoter, Matt Bacak, found […]

Marketing

Social Media is not REactive. It’s PROactive

Last Thursday I had a great meeting with Rohit Bhargava here in San Francisco as he was in town to further promote his book Personality Not Included. During one of our discussions, I happened to bring up the question: “Should brands engage in social media proactively rather than reactively?” It’s interesting that one point that […]

Marketing

The Internet: the 21st century newspaper

I recently got a landline at my place and within a few days started receiving telemarketer sales calls. What is so surprising is that I received at least three separate calls from the Mercury News in which they were soliciting me to sign up for a one month trial period where they could survey me […]