Archive

Tag: Google

Marketing

Google’s Social Strategy: If We Can’t Figure It Out, Then We’ll Make Everyone Pay

Word leaked out a few weeks ago about Google’s latest attempt at a social strategy: it would make sure that its success would be on the backs of their employees. Wait, what? Yes, Google’s efforts to develop a social strategy or at least have a product be launched without crushing it months later will be […]

Events

Google Searches For Keynote at SES. Twitter Could Have Told You That.

In attending the 2009 Search Engine Strategies conference in San Jose, it’s probably near impossible for you to talk about search marketing and strategies without uttering the G word: Google. That’s right…the 800 lb gorilla in the room plays quite heavily in the industry which is why it wasn’t surprising to hear that the SES […]

Marketing

It’s All About Timing

Recent events have motivated me to write this blog post. Often times I find myself thinking about topics to write about and then soon enough, a new event happens whether it be a marketing campaign, news, technology development, etc that just reinforces my topic. This post is no exception to that rule. It’s all about […]

Social Media

Dear Google: Don’t Buy Twitter.

I ran into a good friend at this year’s Web 2.0 conference & expo here in San Francisco and while talking to her & a couple of her friends, I was asked about my thoughts on whether it’s a good thing for Google to be acquiring Twitter. My response? It should not happen. Just why […]

Marketing

If Google Buys Digg, Say Hello to ‘Diggle’

Yes, I penned that myself. I figured that if people can come up with merged names like “Brangelina”, “TomKat”, and “MicroHoo”, then why not “Diggle”? But what is “Diggle”? It’s a combination of Google and Digg… As reported on TechCrunch earlier today, there are reports that the search engine giant will purchase Digg, the brainchild […]

Marketing

A major shift in the search engine monopoly appears to be brewing

Apparently as first reported on Robert Scoble’s blog and repeated on Truemors.com (run by Guy Kawasaki), it appears that Microsoft’s new “alternative” strategy in working with Yahoo will wind up greatly decreasing Yahoo’s status as a search engine powerhouse and help elevate Microsoft’s search status to rival that of Google. Surely while software development company […]

Marketing

Yahoo’s not giving up without a fight

Surprise…surprise…Yahoo’s troubles aren’t over. Although not enough for Microsoft, they’ve rallied around Carl Icahn to lead the charge to acquire the number two search engine. But while this theoretically could create a powerful competitor to Google, Yahoo’s board of directors are claiming that they might be better off trying to survive on their own. So […]

Marketing

Google’s next acquisition? Welcome mobile search

It’s really cool finding out what other folks are looking at these days. I suppose that’s why they call it social media – that’s pretty much how I came across this latest website and social tool. Introducing ChaCha – perhaps the next acquisition by Google? Why do I say that? Well because ChaCha allows folks […]

General News

Yahoo to layoff hundreds of staff to try and catch up

So have I told you about Twitter? It’s great. I get to find out about the latest news in my industry from folks and one great source of news is Techmeme. Announced today and published in the New York Times, Yahoo has decided to layoff hundreds of their staff in an attempt to save the […]

General News

NY Times: How lose your job when you’re not on the job

I think I may have seen a story about this earlier – in fact, probably even blogged about it, but this is quite invasive, if you ask me. The New York Times has an article on their website about how companies are now “stalking” you away from the office so that it’ll monitor your online […]