Archive

Tag: Google

Media

‘Like, Comment, Subscribe’ Details YouTube’s Existential Struggles, Creator Frustrations

Many books have been written about tech’s biggest platforms. From Hatching Twitter to How to Turn Down a Billion Dollars, Elon Musk, Super Pumped, No Filter, and An Ugly Truth, deep reporting provides readers with an inside look into the influence of these firms. But one platform largely remained ignored by book authors, until now: […]

Ecommerce

Google Challenges Amazon’s Product Search Dominance With New Shopping Graph

Amid all the flurry of news Google announced at its 2021 I/O developer conference, one thing stood out to me: the launch of the Shopping Graph. The announcement may not be as glamorous as, say, Android 12, but its importance isn’t to be ignored. While Google is putting forth the full power of its search […]

Dev

Google Summons the Power of YouTube and the Cloud in Bid to Shake up Gaming

At this year’s Game Developers Conference, Google introduced its game-streaming service called Stadia touted as an industry wake-up call and aiming not only at incumbents Sony, Nintendo, and Microsoft but going after Amazon and its subsidiary Twitch. Perplexing name-aside, Stadia’s appeal may be its lack of hardware — Google is drawing from not only its […]

Apps

How A Dog-Eared Filter Got Tech To Think Camera-First

As the adage goes, the best camera is the one that’s with you. Each successive generation of devices continues to improve the quality of captured and shared photos, and tech companies are actively seeking to capitalize on the generated media proliferation. But it’s one thing to request access to the camera and gallery on someone’s […]

Dev

Google’s Daydream VR and AR Efforts Could Get Boost With Lytro Acquisition

As a photographer and someone who appreciates creative tools and hardware, my conversations with Lytro while a reporter were often a mix of investigative and curiosity. Having raised more than $215 million in funding, this 12-year-old company appeared to have an ambitious way of making media appear life-like. But that vision alone hasn’t helped Lytro […]

Marketing

How “1” Is Not The Loneliest Number But Rather A Sign of Popularity

It seems that more and more time is being spent using Google+, at least for me. Yes, I’ve heard people say that Google+ isn’t relevant and that no one really uses it, but I find that it’s helpful in its own ways. Sure we can post things to Twitter and to Facebook, but for me, […]

Marketing

Battered & Bruised, Google Needs To Show Google+’s Value To Businesses

In my last post, I gave an overview on Google+, Google’s latest foray into the social media world and something that continues to need innovation in order to compete with the likes of Facebook, Skype and a slew of other social services currently on the market. Also in that post, I highlighted some things I […]

Marketing

Google+ Isn’t Just Another Social Network, But It’s No Facebook (yet)

We never thought this day would arrive. But it seems that Google has finally figured out how they are going to enter the social scene and has unleashed their “Facebook-killer” known as Google+ (pronounced “Google Plus”).  Earlier this week, the search engine giant released its latest social product. Off the heels of failed services like […]

Marketing

Buying & Selling On Empire Avenue: The Stock Market Approach To Influence

We all love playing the stock market. Here in Silicon Valley, companies love the stock market even more when their business begins the process of going public and getting ready for their Initial Public Offering (IPO). While a majority of people are probably interested in and have the capability of playing the stock market for […]

Marketing

Thoughts On Google’s +1 and The Gamesmanship of Search Marketing

In my last post, I alluded to Google’s +1 service as part of the search engine’s attempt to become social. While that post was primarily meant to briefly call out +1, the more that I thought about it, the more it seemed that it should be its post. Why? Because there are some issues at […]