Tag: Dreamforce

Live Blog: Dreamforce 2026—the Agentic Enterprise Gets Real

Salesforce Unveils ‘Trusted Enterprise AI Harness’ to Give AI Agents Business Context

Salesforce built its business on human users, but over the past couple of years, it’s been building for the digital ones. Since launching Agentforce in 2024, the company has invested in helping customers become what it calls “agentic enterprises”—firms where autonomous agents work alongside human employees. On Thursday, Salesforce introduced the latest step in its […]

Salesforce ‘Reimagines’ Itself in Slack

Salesforce is using this year’s Dreamforce conference to unveil a sweeping transformation: It’s rebuilding itself around Slack, turning the team communication app into the front door for its AI-driven vision of the “agentic enterprise.” Some of the bold steps Salesforce is taking to make this reality include natively embedding some of its CRM apps into […]

Salesforce’s Agentforce 360 Aims to Help Companies Escape ‘AI Pilot Purgatory’

Welcome to the era of the agentic enterprise. At this year’s Dreamforce event, Salesforce is unveiling Agentforce 360, a major upgrade to its agentic development platform. The company says it brings together humans, AI agents, apps, and data to help organizations forge stronger connections with customers, employees, and suppliers. “What we want to see is […]

Salesforce Buys Apromore to Give AI Agents a Map of Business Operations

Salesforce continues its shopping spree of AI startups to bolster its Agentforce platform. Today, the company is announcing that it has signed a definitive agreement to acquire process mapping firm Apromore. This is Salesforce’s sixth business it has purchased, and it plans to incorporate its expertise in process intelligence and optimization into its CRM platform. […]

Salesforce’s Benioff Pushes the Agentic Enterprise, But Questions Loom Over Agentforce’s Impact

Marc Benioff is set to detail his bold vision on how he sees AI further transforming organizations—hopefully, he won’t have to scramble to rewrite it. At this year’s Dreamforce, Salesforce’s chief executive will introduce his definition of the “agentic enterprise,” a future in which humans and AI agents form a collaborative ecosystem inside organizations. “In […]

Salesforce Sets the Stage for ITSM at Dreamforce

In a few weeks at its annual Dreamforce conference, Salesforce is expected to announce new AI-powered updates to its platform. While its Agentforce service will undoubtedly take center stage, the company will formally launch a new product that puts it further in direct competition with ServiceNow: Agentic IT Service. Talk of Salesforce’s IT service management […]

Marc Benioff Wants to Break the AI ‘Hypnosis,’ Urges Vendors to ‘Let the Customer at It’

Surrounded by journalists and industry analysts, Salesforce’s outspoken chief executive, Marc Benioff, revealed a secret about this year’s Dreamforce keynote address: It was only completed the prior night after he scrapped an earlier speech three weeks ago. By the time he took the stage, Benioff hadn’t even rehearsed it before addressing 10,000 in-person attendees and […]

Salesforce’s Agentforce: What You Need to Know About the Autonomous AI Agent Platform

Welcome to another special edition of “The AI Economy.” Over the next few days, I’ll devote this newsletter to Salesforce’s annual customer conference. Today’s issue provides a closer look at the company’s autonomous AI agent platform, Agentforce, which will be formally introduced at Dreamforce next week. Calling it “what AI was meant to be,” chief […]

AI Takes Center Stage: The Message Salesforce Must Deliver at Dreamforce

Welcome to a special edition of “The AI Economy.” Over the next few days, I’ll devote this newsletter to Salesforce’s annual customer conference. New issues will feature an analysis of the company’s AI announcements that might reshape how organizations think about how they use the technology. The Prompt Thousands are set to descend on San […]