Archive
Category: Social Media
My experience with Twitter: a collaboration of tips
I use Twitter practically every day for business, personal, and professional reasons. In many of my previous posts, I’ve stated that the use of Twitter is not simply to let the world know “What are you doing”, but a means of continuing a conversation. For marketers interested in using Twitter, I’ve scoured on Google and […]
Becoming an interactive political pundit
What a political season we’re having in the United States this year. From the economic collapse of the financial sector to high oil prices, broken mortgages, waging wars in other countries, and perhaps a worldwide recession, people are starting to get worried (or rather they already are). So with today’s scheduled presidential debates in Mississippi […]
Twitter can be used as a marketing tool
A lot of forums that I peruse that talk about social media and marketing have typically displayed a common question: “Can Twitter be used as an effective marketing tool?” I say that it can and it should be used. It’s just another way to form and shape the conversation people are having about you and […]
If you’re not sharing, then why do we care?
In this day of viral marketing and social technology, when you have website redesigns, it used to be prudent to simply have at least one of three things on your website to show you were in touch with the latest technology: Print this page Email this page Save this page Now, people expect more…much more. […]
The two faces of Facebook
Being an interactive marketing evangelist, one of the big things that I’m having issues with resolving is how to use Facebook as a marketing tool for an individual. On a personal level, Facebook can be a typical social network site like Myspace or Friendster. However, for marketing professionals using Facebook, it can easily become a […]
Are Facebook pages worth anything?
A while ago, I was sitting and talking to one of my co-workers and they asked me a simple, yet interesting question: “What benefit do we get for having a Facebook presence?” After being asked this question, I had to figure out the best way to respond. My common answer is that it depends on […]
Caution: Ideation In Progress
Tonight I had the distinct pleasure of interviewing Peter Corbett, CEO of iStrategyLabs, as I begin my new segment on this site “People Marketers Need to Know”. We filmed the interview live in front of the monthly Refresh DC meeting. Topics that we addressed included developing interactive strategies, exploring social media, and much more. iStrategyLabs […]
Twitter is more than just “I’m brushing my teeth”.
I recently came across a new social network set up by the marketing guru Seth Godin aptly named Triiibes. While open by invitation only until October, I was privileged to be selected as one of the lucky individuals to gain access to this closed network. There was a forum posting recently entitled “How Useful is […]
Don’t get picked off online. Protect your brand.
Following the latest trends online, companies should be aware that with the latest and greatest applications created online, there is a chance that their brand will be hijacked by pseudo-employees who will circulate around the network making it seem that their information is legit, when it’s not. Take, for example, the latest story to affect […]
Racing to be first might not always be the best
I happened to read an earlier post on MSNBC featuring Mashable.com editor Adam Ostrow talking about how people can become overloaded by all the different web 2.0 startup applications emerging practically every day. Perhaps what I enjoyed best about this article was this quote that relates to all marketers out there that feel that they […]