Archive
Category: Social Media
Social Causes 2.0
Everyone basically knows that the web has grown to become a place for raising awareness about the plight of humankind. Whether it’s the disasters in New Orleans through hurricanes or wildfires in California or even with human-created disasters such as Darfur, the Internet has become a beacon of hope of spreading the word and inciting […]
Promote self less and value more.
A press release was issued today by self-described “The Powerful Promoter” Matt Bacak that highlighted his recent success on Twitter and Facebook. What’s better than soaring to the top of a popular social networking site? How about skyrocketing to the summit of two of them? That’s the envious position The Powerful Promoter, Matt Bacak, found […]
Personality may not be included but it’s not hard to create.
About a month ago, I friended a guy by the name of Rohit Bhargava on Facebook. I had heard about him through a mutual friend and heard he wrote a book Personality Not Included. When Rohit accepted my request, he sent me a simple message: Thanks for your friend request, I just approved it. Let […]
There’s a Difference Between Marketing and PR. Leave Social Media out of It.
Last night I attended a panel discussion at the Horn Group in San Francisco which featured some interesting folks on the dais. The topic of the discussion: “Is Social Media Killing PR?” I don’t think that it is and simply because social media along with other interactive media are merely tools designed to support the […]
Case Study: Promoting a brand through social media & widgets
Washington, DC is known as the nation’s capital, but also has tried to extend itself beyond the travel and tourism clutter and become a popular destination…and for good reason. It has historical monuments, world-famous museums, international cuisine, galleries & theatres, embassies, and much more. But what has DC done to help promote it online? Aside […]
The Internet: the 21st century newspaper
I recently got a landline at my place and within a few days started receiving telemarketer sales calls. What is so surprising is that I received at least three separate calls from the Mercury News in which they were soliciting me to sign up for a one month trial period where they could survey me […]
“If you’re pumping out good sh*t, people will follow.”
From this year’s Web 2.0 Expo in New York, WineLibrary.TV’s own Gary Vaynerchuk was on stage talking about how you can optimize your personal brand through the use of social media. You’ll learn much about how to extend your branding and he’ll demonstrate how his site has been successful and what other ideas you should […]
Do you trust people online like you would offline?
I’ve been ranting on this blog about how you should be authentic when you interact with people online either via email, blogs, websites, or any other web means. Quite recently, I received an epiphany about being authentic. Currently while in-between jobs, I’ve gone through several recruiters (which will remain nameless for the sake of this […]
My rebuttal on “Who Owns Social Media”
So earlier tonight, I attended Chris Heuer’s Social Media Club at the offices of CBS Interactive. The topic of tonight’s session was “Who Owns Social Media” and had a panel of public relations, advertising, and marketing folks moderated by Seesmic’s own Cathy Brooks. The discussion seemed to center on the differences between marketers and folks […]
Getting back to basics. What you need to get online.
Often times we think that it’s easy to establish a web presence. But perhaps there are those individuals and/or companies who are just starting off and think that there’s just too much information out there that they simply don’t know where to begin. The great folks at Network Solutions have put together an online video […]
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