Archive
Category: Enterprise
Adobe Sneaks 2026: Five AI Prototypes Marketers Should Watch
IN THIS ISSUE: This week, I’m sharing some standout projects from Adobe Sneaks—the company’s annual showcase of experimental prototypes that hint at where AI-powered creative tools are headed next. From simulated A/B testing to real-time web personalization, five projects stood out as potential game-changers for marketers and creative teams. The Prompt Every year, Adobe gives […]
Slack’s GM Predicts Agents Will Soon Outnumber Humans on the Platform
Slack is about to become a place where most of its users don’t need it — at least not in any human sense. The platform has long been where work happens. That’s been the pitch since day one. But spend time with General Manager Rob Seaman and you start to wonder whether the work happening […]
Adobe Must Defend Its Creative Advantage as AI Transforms Design Tools
Adobe kicks off its annual Summit in Las Vegas this week with more to prove than usual. The company that once defined the creative software market is now navigating an AI shift that threatens to make its tools less essential—and its premium pricing harder to justify. Not only that, but it’s navigating these waters without […]
Canva Was a Design Platform With AI Tools. Now It’s an AI Platform With Design Tools.
When Melanie Perkins, Cameron Adams, and Cliff Obrecht launched Canva 13 years ago, the goal was to make design accessible to everyone. Back then, it was a territory reserved for specialists. Adobe’s suite was the industry standard—powerful, but complex and expensive enough to keep most people out. Creating a polished presentation or a simple marketing […]
HubSpot Launches an AEO Tool to Help Marketers Show Up in ChatGPT, Gemini, and Perplexity
HubSpot is releasing a slate of tools designed to help businesses improve awareness, grow revenue, and scale customer support. It’s part of the company’s annual Spring Spotlight event. And while there are more than 100 announcements to parse through, the one that may impact HubSpot’s customers the most is the launch of HubSpot AEO. It’s […]
Why Microsoft Is Betting on OpenClaw
IN THIS ISSUE: Microsoft is making its boldest agentic bet yet, building a new team to bring the OpenClaw framework into Microsoft 365 Copilot — a move that could reshape how hundreds of millions of office workers interact with AI. But as enterprises race to deploy AI agents, a quieter crisis is building in the […]
AWS Unveils Agent Registry to Bring Order to Enterprise AI Sprawl
Every major enterprise software vendor—Amazon Web Services, Microsoft, Salesforce, ServiceNow, SAP—is racing to plant a flag in what they’ve variously dubbed the “frontier firm” or the “agentic enterprise.” The pitch is the same regardless of the branding: the future of work runs on digital labor. But as agent deployments multiply, so does the risk. Knowing […]
ServiceNow’s Context Engine Infuses AI Agents With the Know-How to Act
An AI agent is only as good as the information it has. To ensure optimal performance, ServiceNow has developed what it calls the Context Engine, an enterprise-grade tool that pairs AI agents with an organization’s institutional knowledge, relationships, and decision history. It’s the centerpiece of a broader set of announcements the company is making on […]
Slackbot Steps Into the AI Spotlight
For more than a decade, Slack has positioned itself as a place where work happens (remember this commercial?). It has become a central part of how teams communicate and collaborate. But one of its most overlooked features—the Slackbot—is now stepping into a much bigger role and becoming what Salesforce describes as the “ultimate teammate.” Slackbot […]
Intercom Turns Fin Into a Developer Platform
Three years after launching its Fin customer service agent, Intercom is opening it up to third-party developers via an API. There’s a catch: It’s open to anyone spending at least $250,000 on Intercom, but the company promises usage rates that are “by far the cheapest in the industry.” Until today, Fin had been confined to […]