Archive
Category: Email Marketing
How Shortwave is Using AI to Take on Superhuman and Gmail
Eight years ago, I authored an article calling reports of email’s demise greatly exaggerated. The people I spoke with shared how there were still sparks of innovation left within this communication medium. That was all before artificial intelligence. And now, there’s renewed energy in finding new ways to leverage the inbox to improve productivity. Andrew […]
How NudgeMail Takes Priority Inbox To A New Level By Sending You More Email
We all get email. Sometimes we get too much email. And we’ve all tried to find some way to put together some sort of system or process to get around to the ones that are important. And while we can’t quite reach the proverbial “inbox zero” as quickly as we’d like or as often as […]
A Year’s Worth of Email Marketing Tips From Blue Sky Factory (part III)
The last part of a three-part series of email marketing tips that you can do to help improve your direct marketing efficiency. These tips were sent once a week in 2009 by Blue Sky Factory and I’ve chosen to aggregate it here. If your organization sends a monthly newsletter, consider using anchor tags. Anchor tags […]
A Year’s Worth of Email Marketing Tips From Blue Sky Factory (part II)
This is part two of a three-part series where I’m going to be listing part of the 52 tips on what you could do to make sure your email marketing strategy is an effective one. These tips were provided by Blue Sky Factory throughout 2009 when they sent out an email marketing tip once a […]
A Year’s Worth of Email Marketing Tips From Blue Sky Factory (part I)
With a brand new year, it’s probably a good way to kick start your online marketing efforts. And if you’re doing any form of email marketing, then don’t continue doing it the same way you’ve been in the past – especially if it isn’t working. Don’t just sit around and wonder how you can do […]
Blue Sky Factory: Getting Into The Inbox Without Selling Their Wares.
Ever since I’ve started reading Chris Brogan & Julien Smith’s Trust Agents, I’ve found myself more intrigued by what one email service provider and it’s founder have been doing that shapes the way we use the Internet. Trust Agents is all about bringing back human relationship and establishing a rapport with your customers so they’ll […]
Basic Bootcamp For Email Marketing
I once wrote a blog post that covered what some important, yet confusing and probably overlooked, piece of legislation passed by the United States Congress several years ago. After writing that blog post, I was looking at what the theme of it was. Originally it was supposed to cover just what the piece of legislation […]
Understanding Emails Will Help Car Dealerships Understand Customers
Nearly two years ago, I relocated myself to the Washington, DC Metro Area and realized that I needed a car. Having never bought a new car before, I consulted my father and he helped me pick out some cars that I might be interested in. Once I’ve selected the make and model that I wanted […]
The Holy Grail: Having A One-Stop Shop For Online Marketing
Last week I received a great Facebook message from Michael McCarthy and it got me thinking a bit. Essentially he’s starting his own retail business after apparently leaving Nestle USA and asked me for some insights. He was looking for some form of technology that was a “one stop marketing portal that will help manage […]
Turning to the Internet for success during a recession – Part 2 – Email Marketing
This is a cross-blog post from Network Solution’s Solutions Are Power website that I guest wrote. Originally posted on SolutionsArePower.com on April 20, 2009. With any online program, in order to extend your reach to the masses, one crucial part to have to your strategy would be to have a mass distribution channel. You could […]
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