Archive
Category: Business
Zendesk Extends AI to Handle Email and Voice, Enhancing Customer Support Across All Channels
Zendesk is expanding its AI agents to more digital channels where users submit support tickets. Previously limited to social media, these bots now also handle email and voice interactions. In addition, the customer experience company is announcing its Agent copilot is now generally available. These updates, revealed at the company’s AI Summit, build on the […]
Atlassian’s Rovo, an AI-Driven Search Engine for Enterprises, Is Now Generally Available
Five months ago, Atlassian introduced an AI agent equivalent of an enterprise search engine that sourced information from its family of apps and also third-party providers. Powered by Atlassian Intelligence, Rovo is designed to help workers better discover knowledge, learn from it and take action. Today, it’s generally available to all Atlassian customers. Rovo has […]
Strategic Leadership in the Age of Generative AI: A Guide for Long-Term Success
Can a new book finally help executives grasp the full potential of AI? In this issue of “The AI Economy,” we look at “Winning with Generational AI” and chat with one of its authors, Charlene Li, to understand if this 90-day blueprint can offer highly sought-after clarity. You have probably heard about NotebookLM, but what […]
The 90-Day Generative AI Blueprint
As we continue to see innovations around artificial intelligence accelerate, I continue to hear about how confused executives are when discussing how to use the technology. Multiple studies illustrate this point, which Salesforce chief executive Marc Benioff further emphasized during his Dreamforce keynote last month. Organizations recognize AI as being transformative and fear being left […]
Pinterest Rolls out Performance+, a Suite of AI-Powered Tools for Smarter Ad Campaigns
Months after its introduction at Cannes Lion, Pinterest officially released its suite of AI-powered tools designed to help advertisers streamline and automate their campaigns. Branded as Performance+, this offering promises to aid marketers in “[driving] lower-funnel performance by optimizing targeting, managing budgets or deciding how much to bid.” Pinterest boasts that its technology can save […]
Marc Benioff Wants to Break the AI ‘Hypnosis,’ Urges Vendors to ‘Let the Customer at It’
Surrounded by journalists and industry analysts, Salesforce’s outspoken chief executive, Marc Benioff, revealed a secret about this year’s Dreamforce keynote address: It was only completed the prior night after he scrapped an earlier speech three weeks ago. By the time he took the stage, Benioff hadn’t even rehearsed it before addressing 10,000 in-person attendees and […]
Marc Benioff Questions Klarna’s Decision to Drop Salesforce, Workday for AI: ‘Humans Aren’t Going Away’
“I think that there’s a broad misunderstanding of artificial intelligence and how it relates to data management and applications,” Marc Benioff says during a press conference. Salesforce’s charismatic leader was responding to Klarna’s move away from using both the CRM platform and Workday in favor of internally built AI and automation. Another consequence of the […]
Salesforce’s Agentforce: What You Need to Know About the Autonomous AI Agent Platform
Welcome to another special edition of “The AI Economy.” Over the next few days, I’ll devote this newsletter to Salesforce’s annual customer conference. Today’s issue provides a closer look at the company’s autonomous AI agent platform, Agentforce, which will be formally introduced at Dreamforce next week. Calling it “what AI was meant to be,” chief […]
AI Takes Center Stage: The Message Salesforce Must Deliver at Dreamforce
Welcome to a special edition of “The AI Economy.” Over the next few days, I’ll devote this newsletter to Salesforce’s annual customer conference. New issues will feature an analysis of the company’s AI announcements that might reshape how organizations think about how they use the technology. The Prompt Thousands are set to descend on San […]
The Five Types of AI Personas You’ll Find at Work
How do corporate workers feel about artificial intelligence? While studies have shown that developers embrace the technology, companies are slow to adopt it; what about full-time desk workers? Research published by Slack looks at employee sentiment regarding AI and reveals five types of personalities companies need to be aware of when looking to adopt AI […]