Ken Yeung
My Two Cents
Page 99
← Back to startIt’s Advertising Week in Washington, DC
So it’s Advertising Week in DC in case you didn’t know. Marketing’s version of “Fashion Week” is produced by the Advertising Club of Washington, DC and sponsored by Discovery Communications, NBC4, the New York Times, and the Washington Post. This event runs from September 17-21 and happens throughout the city. Unfortunately this isn’t one of […]
Contextual Advertising Gone Awry…But is it ALL Bad?
In an Ad-Rants e-mail, there was this story about the horrible news on CNN.com that talked about the deaths of several members of our armed forces over in Iraq. The point of this posting was the fact that this ad was an unfortunate target of CNN’s banner ad-serving, which appears to be based on contextual […]
Now Just How the Hell Do You Format An E-mail?
E-mail marketing has proven to be a pretty tricky thing in the past few years, especially with people always trying to add all the glamour and glitz, but one thing remains the same: the K.I.S.S. method reigns supreme. When in doubt, “Keep It Simple…”and that’s key. Whether you do it in Cascading Style Sheets or […]
LinkedIn: The Business Professional’s Myspace
Since the social networking revolution of the 21st century, we find ourselves with plenty of social media but all targeted towards different niches. What do I mean by that? Well loookat a Myspace. It used to be aimed at teenagers and college students, but has now grown to include adults. It’s now an adult network […]
A New Website is Launched – BikeHawaii.com
FOR IMMEDIATE RELEASESeptember 9, 2007 TheLetterTwo.com redesigns website for Bike Hawaii (Washington, DC) – TheLetterTwo.com announces the redesign of BikeHawaii.com geared towards helping travelers to Hawaii experience the true outdoors of Hawaii and all its islands. Developed using HTML and Cascading Style Sheets, the site also incorporates some Flash work and will increase the visibility […]
Things To Get If You’re An Evangalist
I was thinking recently about all the do-dads and gadgets that someone would need just to be at the top of their game and promote the Internet and be a true evangalist for the Internet marketing industry. Initially, all it would take would be to have a laptop, scanner, and maybe even a digital camera, […]
Early Adopters are Great Sneezers
If you’ve ever read Seth Godin’s book “Unleashing the Ideavirus“, then you’ll understand what I’m talking about when I say that sneezers are great early adopters. I bring this up because of all the recent craze surrounding the iPod and new Apple products that tech guru Steve Jobs has done over the past week. On […]
GW Presents a Seminar on Offline to Online Tourism Marketing
George Washington University in Washington, DC presents a pretty interesting two-day seminar that anyone involved in tourism should attend. These sessions are especially helpful for anyone managing marketing and also working on any online marketing components (website, e-mail marketing, online advertising, blogging, etc.) Some questions that will be answers include: How can I integrate a […]
Study: Online Videos Don’t Get The Job Done
So I paraphrased the subject line that I found on AdWeek’s website. The real subject line reads “Online Video Fails to Satisfy, Study Says”. I still think mine may be more hilarious… Nevertheless, in an August 29 article in AdWeek, Prophis eResearch conducted a study and found that 46% of those surveyed said that they […]
So Have You Heard of Hulu?
If not, that’s alright…because not many people did since they just named it probably recently. Hulu is the new name for an online video joint venture between NBC Universal and News Corp (FOX). Basically, they’re following in the footsteps of other major online video sites like YouTube, AOL, Yahoo, etc. with the intent of streaming […]