Archive
Month: May 2009
Look Beyond Mobile To Put “New York” To Work
Earlier this week I happened to catch a commercial for VH1’s new reality show called New York Goes To Work where one of the former contestants on season one of Flavor of Love is out to try and do some form of work and if she does a good job, she’ll win $10,000, but not, she gets […]
Why Did The KFC Chicken Cross the Road? Because They Had PR FAIL
Once again a big brand name has fallen ill in the world of public relations and in the face of a growing crisis. At one point it was JetBlue, then it was Motrin, and now it has become fast-food giant Kentucky Fried Chicken. You may have heard that the restaurant chain recently promoted its grilled […]
Vroom Vroom Party Starter! The Virality of the Web
Do you remember this past Super Bowl where there was a Budweiser commercial featuring Conan O’Brien? Well they started airing it again on TV recently and after seeing it again, it got me thinking about how the web has made it so that anything is no longer subjected to being seen in a specific area, […]
#FollowFriday – Meet Some Movers & Shakers
This is a weekly series that I’m hoping to help add some more relevance to the #FollowFriday (what’s this?) Twitter activity that originally started through Lijit’s own Micah Baldwin to help connect Twitterers with one another. I’ve been asked on occasion about folks to follow and why these people are relevant. So this is my attempt at showing meaning behind my selections. […]
Measuring Social Media
Today the Interactive Advertising Bureau released its 2009 Social Media Metrics Definition Guide and it has some interesting definitions on how people and companies can gauge their programs/campaigns effectiveness. It should be noted that the IAB is looking at this from the perspective of advertising. According to them, the reason for this new guide is […]
Listen To Your Customers. Did You Hear What I Said?
I know I’ve probably blogged about how you should listen to your customers enough times and one of the things that I’ve seen at the conferences and panels I’ve attended is how people are offering their advice on how they’ve succeeded and steps you can take to improve your communication with your customers. At last week’s […]
Search Marketing “In-A-Box” Made Possible By Yield Software
Last month’s SF New Tech event produced some good applications that have some real applicability to businesses. I’ve dabbled in online advertising and have worked with folks at Yahoo Search Marketing and other third-party vendors and also tried my hand at putting together keywords and text ads in Google AdWords, but a couple of issues […]
#FollowFriday: Making It More Relevant
This is a weekly series that I’m hoping to help add some more relevance to the #FollowFriday (what’s this?) Twitter activity that originally started through Lijit’s own Micah Baldwin to help connect Twitterers. I’ve been asked on occasion about folks to follow and why these people are relevant. So this is my attempt at showing […]
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