Archive
Year: 2006
Print ads to Web sites…
Last week, B-to-B online published an article about how print advertisements are taking advantage of the web by driving all traffic there. Here is a summary of what was said: Print advertisements role has been reduced from motivating its audience to purchase the product to driving readers to the company’s website. A company’s website has […]
Yahoo! declares third-quarter earnings shortfall…
In today’s news, Yahoo! announced that it would fall short of its third-quarter earnings due to declining advertisers on its network. The biggest loss coming from the decline in marketing by automotive and financial services. It would appear that the reason for the automotive marketing shortfall is due to its desire to cut costs (see […]
Online Marketing as a double-edged sword…
Five years ago, tragedy struck the United States. Now, before you jump to conclusions, this entry isn’t about the 9/11 attack, but rather on the effect the Internet has on spreading hate around the world. The Internet has proven to be an important tool in the war on terror — particularly for the Islamic extremists […]
Commercial website font standardization…
Yesterday I was asked an interesting question about the way that commercial websites look. After hearing that I was involved in Internet marketing, the question that followed was “why do some commercial websites make the size of their font so small that it’s hard for some people to read?” This referral to “some people” was […]
Is sacrificing your child’s privacy worth a company’s profit?
Just another glitch in protecting children online occurred today in the news. Apparently Xanga’s great blogging system that millions use to connect with others around the world just got it into trouble when it was released that they settled out of court on charges that Xanga “allegedly collected, used and disclosed personal information collected from […]
Spamming just doesn’t pay…
In yesterday’s news, the Virginia Court of Appeals ruled against Jeremy Jaynes and upheld his conviction on sending mass distributions of unsolicited e-mails through American Online’s (or AOL) system. It is definitely a victory for all users of e-mails and is a benchmark as Mr. Jaynes becomes the first spammer convicted under the nation’s anti-spamming […]
Online video advertising spending to increase…but is anyone watching?
I recently read a poll on BusinessWeek.com about online viewers and their so-called “attention span”. Basically, the article stated that the longer the video, the shorter the attention span. This is basically common sense and did you know that only 1 in 5 online video viewers has watched or downloaded a full-length movie or television […]
Everyone can have Internet access…well not really…
Well apparently not everyone can have Internet access in the world these days. The Daily Mail reported in an article this week that a 70-year-old woman was denied Internet access because she couldn’t understand the risks involved. But never fear, the ISP said that they would allow the woman to have access if she was […]
Put your screen name on your business cards…
An interesting thought just passed through my mind…but it’s not an old thought, but something that I felt I’d write about here — have you ever wondered whether or not instant messaging (or IM) is a professional way to communicate between agency and client? More and more these days, I find that agencies are interacting […]
I’ll stop you pong if it’s the last thing I do…
Have you ever found yourself going online to look at a site and then notice a pop-up ad that has a game that you can play, but that you know that it’s an ad for some product/company (e.g. Expedia, Travelocity, etc.)? For those of you with pop-up blockers on Firefox or Internet Explorer, chances are […]