Archive
Tag: Search
Web IQ Is Microsoft Rebuilding Search Around the Machines
Search engines learned what a good result looked like by observing how people behaved. A click followed by a long page stay signaled satisfaction, while a quick bounce back to the search results signaled a miss. Microsoft built its Bing search engine on those patterns. But in the AI era, there’s a type of user […]
Glean Reaches $300 Million ARR, Citing Surging Enterprise Demand
Glean has reached $300 million in annual recurring revenue (ARR), the company said Thursday, an amount that tripled in just 15 months. It attributes the growth to stronger enterprise data context, broader departmental deployment, and higher-than-average user engagement. This milestone signals that Glean is holding its ground, even as enterprise software vendors like Slack, Dropbox, […]
Google Rebuilt Search Around AI. Don’t Throw Away Your SEO Playbook.
IN THIS ISSUE: Google didn’t just update Search at I/O this week. It rebuilt it around AI, with consequences for every marketer who has spent years optimizing for a SERP that no longer looks the same. This issue examines what the shift from SEO to Answer Engine Optimization actually means for businesses trying to stay […]
Glean Assistant Evolves to Give Every Employee a Proactive AI Coworker
Glean is transforming what a personal AI coworker can do in the enterprise. Less than three months after its last update, the company is rolling out what it calls a “generational step-change” to its Glean Assistant, giving employees a proactive partner that doesn’t just surface insights—it anticipates tasks, organizes work, and executes actions across the […]
HubSpot Is Cementing Its Bet on AI Search With XFunnel Acquisition
HubSpot is acquiring XFunnel, a startup building an AI-powered search optimization platform. Financial terms weren’t disclosed, but HubSpot says it plans to fold XFunnel’s technology into its Marketing Hub to give marketers deeper visibility into how their brands surface in AI assistants and apps such as ChatGPT and Perplexity. “As AI changes how people find […]
Adobe LLM Optimizer Targets Generative AI Content Discovery
Adobe has launched its LLM Optimizer, an application that brands can use for Generative Engine Optimization (GEO). Initially unveiled in June, this now generally available tool can monitor AI-driven traffic and improve discoverability on AI-powered chat platforms and browsers like Google’s AI Overview and Perplexity. The LLM Optimizer is available either as a standalone application […]
Google Still Owns Search—But ChatGPT Is Winning on Action
New data from the enterprise SEO firm BrightEdge reveals how artificial intelligence is redefining the search industry. Does it suggest that Google’s dominance is coming to an end? No, but it shows what the next era of search is shaping up to look like, one where task-oriented assistants like ChatGPT increasingly handle decision-making and action, […]
Search Impressions Soar with Google’s AI Overview, Even as Website Clicks Decline
It’s been a year since Google introduced AI Overview to its widely used search engine. The feature significantly transformed how people discovered information online, displaying information summaries above traditional search results. At the time, Google’s Vice President of Search, Liz Reid, proclaimed that AI Overview links would deliver more clicks and “valuable traffic to publishers […]
HubSpot Buys Dashworks to Power Up Breeze’s Search and Content Tools
HubSpot is expanding its AI capabilities with the acquisition of Dashworks, a startup known for its AI-powered search and knowledge management tools. Financial terms were not disclosed, but the Dashworks team will be integrated to bolster HubSpot’s Breeze offering, specifically in areas such as search and content gathering. “What’s impressive about Dashworks is its simplicity—ask […]
Searchquake: How Gen AI and Agents Are Reshaping SEO
IN THIS ISSUE: Dive into the changing world of search to better understand how artificial intelligence is disrupting where websites get their traffic from. Google’s dominance isn’t at risk…yet. But apps like Perplexity and OpenAI’s ChatGPT are a threat at its doorstep. BrightEdge CEO Jim Yu joins “The AI Economy” to share his observations and […]