Archive
Tag: Perplexity AI Search
Adobe LLM Optimizer Targets Generative AI Content Discovery
Adobe has launched its LLM Optimizer, an application that brands can use for Generative Engine Optimization (GEO). Initially unveiled in June, this now generally available tool can monitor AI-driven traffic and improve discoverability on AI-powered chat platforms and browsers like Google’s AI Overview and Perplexity. The LLM Optimizer is available either as a standalone application […]
Search Impressions Soar with Google’s AI Overview, Even as Website Clicks Decline
It’s been a year since Google introduced AI Overview to its widely used search engine. The feature significantly transformed how people discovered information online, displaying information summaries above traditional search results. At the time, Google’s Vice President of Search, Liz Reid, proclaimed that AI Overview links would deliver more clicks and “valuable traffic to publishers […]
The AI Economy: What Consumers Expect From AI Agents
IN THIS ISSUE: Salesforce is shedding light on a crucial truth: AI agents aren’t just transforming businesses—they’re also reshaping consumer experiences. New research from the enterprise tech firm reveals four distinct consumer personas based on expectations of AI bots. The key takeaway for companies? AI is just as impactful for consumers as it is for […]
Searchquake: How Gen AI and Agents Are Reshaping SEO
IN THIS ISSUE: Dive into the changing world of search to better understand how artificial intelligence is disrupting where websites get their traffic from. Google’s dominance isn’t at risk…yet. But apps like Perplexity and OpenAI’s ChatGPT are a threat at its doorstep. BrightEdge CEO Jim Yu joins “The AI Economy” to share his observations and […]
How Companies Are Unlocking AI’s Value Beyond the Hype
IN THIS ISSUE: Learn how companies are cutting through AI hype to build effective, winning strategies with the technology. Plus, OpenAI’s AI-powered search is now available to the public, marking a pivotal moment: Is this the end of traditional search as we know it? Will Google’s crown be at risk? Finally, don’t forget about this […]
Deal or No Deal, Publishers Are Pushing Back Over AI Platform’s Content Use
It’s a short week in the U.S. with the Fourth of July holiday, but that hasn’t stopped AI news from being made. For today’s issue of “The AI Economy,” I examine the relationship between AI providers and publishers. Some companies have opted to license the content. However, some tech firms have decided to pursue a […]
The AI Economy: The AI Startup Taking on Gmail, Perplexity Shows AI Search Power
It’s been a busy week since my return to VentureBeat with no shortage of AI news to report on. For this issue of The AI Economy, I spotlighted Andrew Lee, an entrepreneur with a storied past. He cofounded Firebase, a major developer backend service, and now he’s back with a new startup. Lee is betting […]