Archive
Tag: Marketing Technology
Google Rebuilt Search Around AI. Don’t Throw Away Your SEO Playbook.
IN THIS ISSUE: Google didn’t just update Search at I/O this week. It rebuilt it around AI, with consequences for every marketer who has spent years optimizing for a SERP that no longer looks the same. This issue examines what the shift from SEO to Answer Engine Optimization actually means for businesses trying to stay […]
Adobe Express Isn’t a Creative Tool. It’s Connective Tissue.
At almost every Adobe announcement lately, something slips in near the end: a mention of how the latest AI innovation connects to Adobe Express. Not as a headline. As a footnote. The app—formerly known as Adobe Spark before Adobe rebranded it in 2021—keeps showing up at the edges of bigger news, whether it’s Acrobat, Firefly, […]
Adobe Sneaks 2026: Five AI Prototypes Marketers Should Watch
IN THIS ISSUE: This week, I’m sharing some standout projects from Adobe Sneaks—the company’s annual showcase of experimental prototypes that hint at where AI-powered creative tools are headed next. From simulated A/B testing to real-time web personalization, five projects stood out as potential game-changers for marketers and creative teams. The Prompt Every year, Adobe gives […]
HubSpot Launches an AEO Tool to Help Marketers Show Up in ChatGPT, Gemini, and Perplexity
HubSpot is releasing a slate of tools designed to help businesses improve awareness, grow revenue, and scale customer support. It’s part of the company’s annual Spring Spotlight event. And while there are more than 100 announcements to parse through, the one that may impact HubSpot’s customers the most is the launch of HubSpot AEO. It’s […]
HubSpot Is Cementing Its Bet on AI Search With XFunnel Acquisition
HubSpot is acquiring XFunnel, a startup building an AI-powered search optimization platform. Financial terms weren’t disclosed, but HubSpot says it plans to fold XFunnel’s technology into its Marketing Hub to give marketers deeper visibility into how their brands surface in AI assistants and apps such as ChatGPT and Perplexity. “As AI changes how people find […]
Canva’s New Design Model and AI Assistant Aim to Power a ‘Creative Operating System’
Canva is staking its claim as the operating system of creativity. The company today took a big step towards that goal with the introduction of new tools that bring together design, AI, and marketing to better connect every part of the creative process. A key pillar of the visual communication platform’s “Creative Operating System” is […]
Google Labs and DeepMind Launch Pomelli, an AI Tool for SMB Marketing Campaigns
Google Labs and Google DeepMind have jointly created an AI-powered marketing tool called Pomelli to help small and medium-sized businesses generate effective social media campaigns. It’s launching today as a public beta experiment for those in the United States, Canada, Australia, and New Zealand, and it currently only supports English. This is Google’s latest initiative […]
Adobe Firefly Adds AI-Powered Soundtrack and Speech Generation
First, there was image generation in Adobe Firefly. Then came video, sound effects, and audio translation. Now, Adobe is adding two new capabilities to its generative AI platform: soundtrack and speech creation. “The introduction of the Generate Soundtrack application and model from Adobe…is the first model that allows you to generate instrumental soundtrack that you […]
SAP Bundles Its CX Clouds into a One-Stop Shop with Engagement Cloud
SAP is unveiling an AI-powered platform that provides organizations with deeper insights into their data, enabling them to strengthen customer loyalty and drive better business outcomes. The new SAP Engagement Cloud, announced at SAP Connect, is built on the company’s Business Data Cloud and offers a single dashboard to help businesses deliver personalized experiences across […]
HubSpot Expands AI Offerings With New Agents to Help SMBs ‘Play Big’
HubSpot has introduced new and updated AI-powered tools to help small and medium-sized businesses grow like their enterprise counterparts. Among the 200 features announced, the company unveiled four agents built on its Breeze AI platform: a customer assistant, a knowledge base tool, a prospecting assistant, and a content generator. While designed to help organizations scale […]