Archive
Tag: HubSpot
HubSpot Launches an AEO Tool to Help Marketers Show Up in ChatGPT, Gemini, and Perplexity
HubSpot is releasing a slate of tools designed to help businesses improve awareness, grow revenue, and scale customer support. It’s part of the company’s annual Spring Spotlight event. And while there are more than 100 announcements to parse through, the one that may impact HubSpot’s customers the most is the launch of HubSpot AEO. It’s […]
HubSpot Moves Breeze Agents to Outcome-Based Pricing
HubSpot is restructuring how it charges for its Breeze AI agents, moving to a model in which customers pay for results rather than by usage. It’s a significant bet that the company can deliver measurable value at a moment when business leaders are scrutinizing every AI line item. “Businesses are being asked to make big […]
HubSpot Is Cementing Its Bet on AI Search With XFunnel Acquisition
HubSpot is acquiring XFunnel, a startup building an AI-powered search optimization platform. Financial terms weren’t disclosed, but HubSpot says it plans to fold XFunnel’s technology into its Marketing Hub to give marketers deeper visibility into how their brands surface in AI assistants and apps such as ChatGPT and Perplexity. “As AI changes how people find […]
HubSpot Lays out Its Vision for Human-AI Teams With New Data Hub, Smart CRM, and Breeze Tools
HubSpot is joining the chorus of tech companies betting that the future of work isn’t human or AI, but the force unlocked when the two operate in sync. At this year’s INBOUND conference, the CRM and marketing automation company unveiled its Fall 2025 release, featuring a range of new tools designed to help its customers […]
HubSpot Embraces Multi-AI CRM Strategy with Claude Integration
HubSpot is expanding its list of AI models connected to its Customer Relationship Management (CRM) platform. Customers can now connect their databases to Anthropic’s Claude, allowing them to query data using natural language, generate visualizations, and take action—all within HubSpot. This is the second such connector the company has introduced, following the introduction of ChatGPT […]
HubSpot Connects Its CRM With ChatGPT to Deliver Smarter Customer Insights
HubSpot is bringing more artificial intelligence into its CRM platform through a new integration with OpenAI. The company has introduced a “deep research connector” with ChatGPT, enabling small and medium-sized businesses to perform advanced analysis and generate deeper insights using their customer data and context. “We’re building tools that help businesses lead through the AI […]
HubSpot Builds AI-Friendly Backend, Connecting Tools Like Claude and Cursor to CRM Data
HubSpot has opened up a Model Context Protocol (MCP) server in public beta, enabling developers to tie their AI apps with CRM data. The company states that this offering is an NPM package and is “intended” for developers, technical teams, and companies that want to build custom apps or integrations leveraging large language models (LLMs). […]
HubSpot Buys Dashworks to Power Up Breeze’s Search and Content Tools
HubSpot is expanding its AI capabilities with the acquisition of Dashworks, a startup known for its AI-powered search and knowledge management tools. Financial terms were not disclosed, but the Dashworks team will be integrated to bolster HubSpot’s Breeze offering, specifically in areas such as search and content gathering. “What’s impressive about Dashworks is its simplicity—ask […]
HubSpot Expands AI Offerings With New Agents to Help SMBs ‘Play Big’
HubSpot has introduced new and updated AI-powered tools to help small and medium-sized businesses grow like their enterprise counterparts. Among the 200 features announced, the company unveiled four agents built on its Breeze AI platform: a customer assistant, a knowledge base tool, a prospecting assistant, and a content generator. While designed to help organizations scale […]
Salesforce Gives the Gift of Free AI Trailhead Courses Through 2025
This is my final dispatch from Dreamforce 2024. The conference did live up to the hype Salesforce chief executive Marc Benioff promised: We’d all be talking about artificial intelligence. For this issue of “The AI Economy,” read about how Salesforce is preparing non-technical workers to adapt to this third wave of AI. Although Agentforce requires […]