Archive
Tag: Facebook
A litmus test for social media experts
So I was thinking ealier today about writing something on how to gauge the true strength and qualifications of a social media expert. However, my inspiration for this post stemmed from reading Geoff Livingston’s blog posts on social media carpetbagging and tell-tale signs that you have a strong social media consultant and after further reading […]
Your numbers are lying to you.
Many of you know that I’m a rather “prolific” twitterer. I spend plenty of time on the microblogging application and like to read what’s posted by many of those that I’m following. However, one thing that I’ve grown to accept is that the number of followers and followees doesn’t mean that much compared to the […]
South by Southwest Attendees: Organize!
The 2009 South by Southwest interactive (SXSWi) conference is rapidly approaching and this past weekend I had a crazy idea that I’d actually attend this year. Why? Because I’ve heard about some great networking parties that take place and that you basically have a great time. The keynotes and interviews were pretty interesting and one even […]
Bookmarks for January 5th
These are my links for January 5th from 13:33 to 14:01: Seven Predictions for 2009 – eMarketer Despite Debate, Brands Find Value on Twitter – ClickZ 25 Signs You’ve Got a Strong SM Consultant or Agency » The Buzz Bin MarketingProfs Articles : This Email Doth Protest Too Much Disgruntled Facebook Employee? Probably Not.
Promote self less and value more.
A press release was issued today by self-described “The Powerful Promoter” Matt Bacak that highlighted his recent success on Twitter and Facebook. What’s better than soaring to the top of a popular social networking site? How about skyrocketing to the summit of two of them? That’s the envious position The Powerful Promoter, Matt Bacak, found […]
Social Media is not REactive. It’s PROactive
Last Thursday I had a great meeting with Rohit Bhargava here in San Francisco as he was in town to further promote his book Personality Not Included. During one of our discussions, I happened to bring up the question: “Should brands engage in social media proactively rather than reactively?” It’s interesting that one point that […]
The two faces of Facebook
Being an interactive marketing evangelist, one of the big things that I’m having issues with resolving is how to use Facebook as a marketing tool for an individual. On a personal level, Facebook can be a typical social network site like Myspace or Friendster. However, for marketing professionals using Facebook, it can easily become a […]
Are Facebook pages worth anything?
A while ago, I was sitting and talking to one of my co-workers and they asked me a simple, yet interesting question: “What benefit do we get for having a Facebook presence?” After being asked this question, I had to figure out the best way to respond. My common answer is that it depends on […]
Once you’re lucky, twice you’re good…but Sarah Lacy’s GREAT!
I must admit that the interview that Sarah Lacy did with Facebook founder and CEO, Mark Zuckerberg, at this past year’s South by Southwest made me first hear about who Sarah was. I’ll admit that her name was not immediately recognizable to me and when I heard about her latest book “Once You’re Lucky, Twice […]
A major shift in the search engine monopoly appears to be brewing
Apparently as first reported on Robert Scoble’s blog and repeated on Truemors.com (run by Guy Kawasaki), it appears that Microsoft’s new “alternative” strategy in working with Yahoo will wind up greatly decreasing Yahoo’s status as a search engine powerhouse and help elevate Microsoft’s search status to rival that of Google. Surely while software development company […]
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