Archive

Tag: Facebook

Marketing

Klout’s Role in the Weaponization of Influence

For some, it’s considered to be the punch line to a joke or just a vanity metric. For others, it’s a badge of honor — the dispensation of the “+K” that for years, bolstered their designation as being what has become an overplayed term: influencer. With such a polarizing service, it’s not surprising that the […]

Social Media

Mark Zuckerberg Turns to Base, Pitches Continued Building as Way Forward

It’s a typical tactic that politicians utilize when they want support for a proposal they’re pitching — hold a rally in a part of their constituency where they have strong backing from their base. But this isn’t always limited to those in elected office. Even though he says he hasn’t set his sights on the […]

Dev

Facebook’s Likely Message to Developers at F8: Hear Us Out

Facebook’s F8 developer conference is right around the corner (May 1-2) and while the past few years have been more celebratory and designed to further modernize the company’s ecosystem, the 2018 edition will likely be a bit subdued. Weighing on people’s minds is the latest controversy plaguing Facebook namely, how it uses our data. Whether […]

Social Media

The Reset of Facebook

Facebook once had the mantra “Move Fast and Break Things” which encouraged the development of tools and services at breakneck speeds. While it was retired in 2014, for more than a decade, it was something that the technology company believed in and that philosophy has helped lead Facebook to the success it has had since […]

Apps

How A Dog-Eared Filter Got Tech To Think Camera-First

As the adage goes, the best camera is the one that’s with you. Each successive generation of devices continues to improve the quality of captured and shared photos, and tech companies are actively seeking to capitalize on the generated media proliferation. But it’s one thing to request access to the camera and gallery on someone’s […]

Marketing

Facebook Risks Biting The Hand That Feeds It

Earlier this week, Facebook announced a major change in how its more than 2 billion users will experience the social network. It’s around the News Feed, the most recognizable and important part of the service, and the update wasn’t just a minor tweak to its algorithm — it was something much more significant. Facebook is […]

Apps

The Ephemeral Dilemma

Facebook, Instagram, Messenger, WhatsApp, Medium, and Snapchat are just some of the apps today that have “Stories,” a way that lets you craft a chronicle of your day or journey in an ephemeral manner. Each service is jockeying for your attention and adding new bells and whistles, partnerships, and the latest technology to curry favor. […]

Apps

Why These Teens Are Bullish On Snapchat’s Gen Z Appeal

Snapchat’s parent company certainly is feeling the pressure to emerge from Facebook’s shadow — everything that it does, Facebook will follow soon after and while executives from the social networking company have given credit to Snap, it’s a difficult situation. After all, as Snapchat introduces new features designed to enhance the user experience, a common […]

Social Media

Facebook Today: A Scary and New Intersection of Our Digital and Real Lives

“Build better communities” was one of the mantras featured on at least one of the screens on stage at this week’s F8 developer conference. Hosted by Facebook, the intent was to showcase the latest innovations within the company to get buy-in from developers on how it can further extend its quest to better connect us […]

Apps

62% Prefer Facebook Over Pinterest, Twitter As Their Social Commerce Channel

In the social world, all the platforms are looking to one-up each other and show that it’s possible to monetize their service. Lately, that has evolved beyond simple advertising. And it’s apparent what you’re seeing now — earlier this month, it was said that there were signs Twitter would soon unveil its shopping service, something […]