Archive
Tag: CRM
ServiceNow to Enterprises: Stop Asking AI for Advice. Start Letting It Work.
The average sales rep spends just 10 hours a week actually talking to customers, according to Ipsos research. Security teams watch vulnerability backlogs grow faster than they can triage them. HR desks generate more than 40 million cases a year—most of it routine, repeatable, and stubbornly manual. The problem isn’t talent. It’s that the work […]
Salesforce Tracks OpenClaw, Seeing Lessons for AI Agents
Salesforce is paying close attention to the development of OpenClaw, betting that technology enabling AI agents to operate computers autonomously could fundamentally change how enterprise software is used, automated, and scaled. The company believes these sophisticated bots can add significant value, but warns that it’s critical to harness this power correctly and ensure the right […]
HubSpot Lays out Its Vision for Human-AI Teams With New Data Hub, Smart CRM, and Breeze Tools
HubSpot is joining the chorus of tech companies betting that the future of work isn’t human or AI, but the force unlocked when the two operate in sync. At this year’s INBOUND conference, the CRM and marketing automation company unveiled its Fall 2025 release, featuring a range of new tools designed to help its customers […]
HubSpot Embraces Multi-AI CRM Strategy with Claude Integration
HubSpot is expanding its list of AI models connected to its Customer Relationship Management (CRM) platform. Customers can now connect their databases to Anthropic’s Claude, allowing them to query data using natural language, generate visualizations, and take action—all within HubSpot. This is the second such connector the company has introduced, following the introduction of ChatGPT […]
HubSpot Connects Its CRM With ChatGPT to Deliver Smarter Customer Insights
HubSpot is bringing more artificial intelligence into its CRM platform through a new integration with OpenAI. The company has introduced a “deep research connector” with ChatGPT, enabling small and medium-sized businesses to perform advanced analysis and generate deeper insights using their customer data and context. “We’re building tools that help businesses lead through the AI […]
HubSpot Builds AI-Friendly Backend, Connecting Tools Like Claude and Cursor to CRM Data
HubSpot has opened up a Model Context Protocol (MCP) server in public beta, enabling developers to tie their AI apps with CRM data. The company states that this offering is an NPM package and is “intended” for developers, technical teams, and companies that want to build custom apps or integrations leveraging large language models (LLMs). […]
ServiceNow Expands Its AI Ambitions With New Apriel Small Language Models
ServiceNow, the enterprise automation platform, has released a family of small language models called Apriel, available in two variants: a 5B base model and an instruct-tuned version. The company lists that they are designed to handle general-purpose tasks, from answering questions and retrieving information, to content generation, code assistance, reasoning, and creative writing. Both models […]
HubSpot Expands AI Offerings With New Agents to Help SMBs ‘Play Big’
HubSpot has introduced new and updated AI-powered tools to help small and medium-sized businesses grow like their enterprise counterparts. Among the 200 features announced, the company unveiled four agents built on its Breeze AI platform: a customer assistant, a knowledge base tool, a prospecting assistant, and a content generator. While designed to help organizations scale […]
Microsoft to Launch AI Agents in Copilot Studio Public Preview Next Month, Firing Back at Salesforce
Microsoft is inching closer to letting businesses create autonomous AI Agents using its Copilot solution. At its AI Tour in London this week, the software company announced plans to bring a new set of capabilities within Copilot Studio into public preview in November 2024. Originally introduced at this year’s Build developer conference, these features are […]
Why Salesforce’s Quest For $20 Billion Rests With AppExchange and Trailhead
Last November, Marc Benioff declared his company would generate $20 billion in revenue by 2022. The declaration by Salesforce’s chief executive came after the company successfully beat analyst expectations in its Q4 earnings, where it revealed it had also passed a revenue milestone of $10 billion for the fiscal year. The growth was attributed to more […]