Archive
Tag: Brian Solis
‘Lifescale:’ The Movement Aimed at Freeing Us From Digital Distractions and Reigniting Our Creativity
Sitting down to write this article, I’m immediately distracted by an explosive opinion piece that has crossed my desk, requiring me to tweet excerpts to my followers. I’m also uneasy about the music coming from my Sonos speaker, so I’m on my phone searching for the right genre so I can concentrate. And as soon […]
The Secret to Innovation Rests With Knowing Thy Customers
As brands continue their quest to leverage the latest shiny object tech affords them, the question remains how adept companies are in really knowing how to best reach their customers. It turns out that less than half of all businesses are really mapping out their customer’s journey and understanding how to connect with them, but […]
The Humanity of Digital Transformation
For years, we’ve been hearing about how companies should learn to adapt to the rapidly changing business landscape, with report after report espousing the benefits of digital transformation. But have we thought about the human side of innovation? Once a company has come to grips with its decision to find ways to combat the Facebooks, Amazons, Microsofts, Googles, and […]
Chute Cofounder Greg Narain Launches Before Alpha To Disrupt Corporate Innovation
There’s been a lot of talk about innovation in the past few years and how companies can remain relevant in this era where new and modern technologies have emerged and changed people’s buying and usage habits. Companies are struggling to figure out how to counter companies that just a year or so ago wasn’t in […]
Throwing Out The Script: How Relationships Can Help Marketers Shape The Digital Age
Twitter, Facebook, Google+, Email, LinkedIn, Snapchat, Tumblr, WordPress, and YouTube … all tools belonging to the world of social media. For marketers and those in the communication space, these are services that we’re looking out for because it’s going to help spread our message to as many people as possible. But for a few marketers, […]
Digital Spring: How ‘Unicorn’ Startups Force Companies To Adapt To The Evolving Digital Landscape
In the investment world, a company is given a valuation to help stakeholders and financiers determine its worth. Much has been made around this concept over the past year, including most notably with on-demand car service Uber, which raised $1.2 billion last week in a funding round that cast a $17 billion valuation on it. […]
Thank You, Bub.blicio.us
I wanted to follow up on my last post about my new adventures with this update…a day later, I suddenly realized that I had left something really important out of my big announcement — the drive and the support that helped get me to become the next Bay Area Reporter for The Next Web. As […]
New Role In Life: Editor-in-Chief of Tech Blog Bub.blicio.us
Many of you know that for the past couple of years, I’ve been posting a lot of my photos from tech events onto Flickr and occasionally doing some writing on the social tech blog Bub.blicio.us. It’s been a great time for me especially since I’d love to provide more of an outlet for the events […]
End of Business as Usual: It’s Another Thing to KNOW Your Customers, Not Just Have Them
How do you view your customers? Do you create print ads, schedule media buys, develop websites and hope people will buy your products? Are you going out of your way to understand trends and evolving? If not, you’ve already doomed or stagnated your business. The marketing world has long been focused on selling and influencing […]
Pivoting To Survive: Businesses Need To Learn To Shift Attention To Their Customers
The world of business has drastically changed with the introduction of technology. No longer are businesses in control of their message. We all know that. Control has gone out the window. Sure, we all know that technology like social media has given a voice to the customer, but simply being on social networks like Twitter, Facebook, […]
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